Top 5 companies for 2021

Alternative Lead Generation Networks for Insurance Industry

By Nikita Vdovenko, co-founder at nn.partnes
July 27, 2021
From Auto to Pet insurance, potential customers are likely going to use Google, Bing, and Facebook while searching for a plan. These sources are tried and tested, and if you run an agency, you've probably worked with at least one of them. So in this article we are going to explorer some unconventional sources of leads you might not know about.
The alternative sources of leads could be divided in 2 main categories:

  • Private ad auctions
  • CPA networks and lead vendors
    To put it simply, Google, Bing, and Facebook use ad auctions to serve ads but since everybody else on the market is aware of their services and takes part in the ad auction, the competition is higher. Private auctions use the same principle but since there are less people who take part, the competition is lower along with the average cost per lead.
    1
    One of the biggest and well-known CPA networks that also has a private auction capabilities.

    With a wide range of targeting and optimizations options with a one of the richest available placements distribution, MediaAlpha's platform power over 50 million advertising transactions annually, representing more than $400 million in spending on brand, comparison, and metasearch sites across the insurance, travel, personal finance, education, and home service verticals.
    Available auctions:
    Pay per Call and Pay per Click auctions.

    Insurance types:
    • Property & Casualty Insurance,
    • Health Insurance
    • Life Insurance
    • Medicare

    2

    Have you ever thought of getting to the premium SEO and PPC listings when people are comparing their options online? This network can help you get there with a range of available functionality to target, segment, and bid for the exact customer type you are looking for.
    Available auctions:
    Pay per Call and Pay per Click auctions.

    Insurance types:
    • Property & Casualty Insurance,
    • Health Insurance
    • Life Insurance
    • Medicare

    3
    The company provides an innovative approach to PPC lead generation. It allows advertisers to bid on specific keywords like in other search networks which might come in handy if you've already reached the limit on Search networks and experience diminishing returns from rising your bids or the bids are too high already and you are struggling with ROI. The beauty of this service is that the average cost you'd be paying per click could be times lower than it is more traditional Search networks.
    Available auctions:
    Pay per Click auctions.

    Insurance types:
    • Health Insurance
    • Life Insurance
    • Medicare

    4
    Foundered in 2014, the company is led by industry veterans, with agency ownership experience, who started the business to offer a better product than what they experienced as lead buyers themselves. The company puts a strong enthesis on lead quality and control it give to its customers making a company really stand out as one of the market leaders.
    Available auctions:
    Pay per Call and Click auctions.

    Insurance types:
    • Individual Health
    • Medicare Supplement
    • Auto insurance

    5
    Datalot provides incoming calls for insurance agents. Its DialDrive platform automates the web-to-phone sales process and offers live leads on demand.

    Datalot's digital marketers start by sourcing prospects online. After they call customers and ask them qualifying questions, they can match them with insurance sales agents.
    Available auctions:
    Pay per Call and Click auctions.

    Insurance types:
    • Auto insurance
    • Home and renters insurance
    • Health insurance
    • Medicare.

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