Alternative Lead Generation Networks for Insurance Industry

From Auto to Pet insurance, potential customers are likely going to use Google, Bing, and Facebook while searching for a plan. These sources are tried and tested, and if you run an agency, you've probably worked with at least one of them. So in this article we are going to explorer some unconventional sources of leads you might not know about.

One of the biggest and well-known CPA networks that also has a private auction capabilities.

With a wide range of targeting and optimizations options with a one of the richest available placements distribution, MediaAlpha's platform power over 50 million advertising transactions annually, representing more than $400 million in spending on brand, comparison, and metasearch sites across the insurance, travel, personal finance, education, and home service verticals.

Have you ever thought of getting to the premium SEO and PPC listings when people are comparing their options online? This network can help you get there with a range of available functionality to target, segment, and bid for the exact customer type you are looking for.

The company provides an innovative approach to PPC lead generation. It allows advertisers to bid on specific keywords like in other search networks which might come in handy if you've already reached the limit on Search networks and experience diminishing returns from rising your bids or the bids are too high already and you are struggling with ROI. The beauty of this service is that the average cost you'd be paying per click could be times lower than it is more traditional Search networks.

Foundered in 2014, the company is led by industry veterans, with agency ownership experience, who started the business to offer a better product than what they experienced as lead buyers themselves. The company puts a strong enthesis on lead quality and control it give to its customers making a company really stand out as one of the market leaders.

Datalot provides incoming calls for insurance agents. Its DialDrive platform automates the web-to-phone sales process and offers live leads on demand.

Datalot's digital marketers start by sourcing prospects online. After they call customers and ask them qualifying questions, they can match them with insurance sales agents.