Also we decided to use something that competitors did not use at all - Image extension. At that time, this extension was shown only on mobile devices and only if the ad was in the first position. Images in the search results attract the users' attention, provide more information about the product, and have a positive effect on the interaction rate. In order to use this extension, an account must be open for more than 90 days, one must have a good history of policy compliance and active Search campaigns.