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CASE STUDY
Lead generation for
a UK-based rental market comparison service
By
Mykyta Soima
, Co-founder of nn.partners
December, 2021
The client
Letting agent comparison site that allows landlords to compare the rental market.
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The challenge
Help the client get more leads and customers through Google Ads
Start acquiring customers within target Cost Per Acquisition (CPA)
Improve website conversion rate
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What was done
Conversion tracking set up
Bid review and Biding strategy optimization
Search Terms review and negative lists update
Ads review and performance optimization
CPA improvement
And the results?
28.7% Higher Conversions Rate and 48.4% more Volume, while Lowering the Average CPA
Conclusion
The reporting period has been very successful for our client. He got more clients and revenue making him really happy.
Could there be anything better than a happy customer? We think not :)
“
"Great work - helped massively in my Google Ads, managing a budget of £8,000. Very helpful and knowledgable"
— Raj D. Founder
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