The infographic shows us that people in the Explore phase proceed with further exploration, evaluation, and actions after a certain pattern is triggered in their mind. We can use this frame to assess the purchase journey to buying an insurance plan. The Exploration phase might be caused by upcoming difficulties a person can predict in their lives, a news outlet, a story from a friend they heard, or many other factors.
For the purpose of making this article actionable, we must think of Triggers as advertising, Content Pieces, and other sources of inspiration for customers that we can create, control, and measure the effects of in the company's bottom line.
Understanding on-line purchase behavior patterns is crucial in planning an insurance marketing strategy. It will give you lots of valuable insight into customers' way of thinking, motivations, and potential triggers to influence action. At nn.partners, we use multiple tools to create customer persona profiles to create compelling and relevant messages that address the specific needs of the customer.
You can download our template here
Additionally, I can recommend "Make My Persona Tool" by HubSpot
, and Marketing persona templates you can find in Miro
. And finally here
are some of the latest insights on the value of Marketing personas and the ways companies are using them to build lasting success.
After you've created customer persona profiles, the next step is to discuss communication strategy.