Blog
Proven Google Ads Strategies for eLearning Providers
Want to boost enrollments for your eLearning courses? Google Ads can help. Here’s how you can create campaigns that drive results: Key Tip: Organize campaigns by course

Meta vs Google Ads: Which Platform Delivers Higher ROI for Online Schools?
Looking to boost ROI for your online school from ads? Here’s the quick answer: Quick Comparison Metric Meta Ads Google Ads User Intent Scrolling-focused High-intent

8 Ways AI is Transforming Paid Media Campaign Management
AI is reshaping paid media campaigns by automating processes, improving accuracy, and saving time. Here’s how it’s changing the game: Key Highlights: AI complements human

Cross-Channel Attribution: Solving Complex Marketing ROI Puzzles
Cross-channel attribution helps businesses understand how different marketing channels work together to drive customer conversions. With 73% of customers using multiple channels before purchasing, this method

Why do most ad campaigns fail?
It’s easy to get lost in jargon, guru advice, and endless platform updates. Too often, when campaigns underperform, people point fingers at “the algorithm.” But

Ads That Work: How We Added +7 Figures to Client’s Bottom Line in 2024
We just wrapped up 2024 and confirmed that we added another seven figures (millions) to one of our client’s gross profit. Here are the three

Feeling Stuck Scaling Your Ads? Here’s How to Restart Growth in 3 Steps
Every business faces it at some point—growth stalls, performance plateaus, and your tried-and-true strategies stop delivering. Frustrating, isn’t it? When this happens, many business owners
The 80/20 of Running Facebook and Instagram Ads That Scale
If you’ve been running Facebook ads for a while, you’ve likely experienced both the highs and lows. At first, it might have felt like magic—sales
Ad Spend vs. Analytics: Which Drives Real Growth?
Throwing more money into ads seems like the easiest way to grow your business, right? Boost the budget, boost the sales—it sounds simple. But in