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Why do most ad campaigns fail?
It’s easy to get lost in jargon, guru advice, and endless platform updates. Too often, when campaigns underperform, people point fingers at “the algorithm.” But
Ads That Work: How We Added +7 Figures to Client’s Bottom Line in 2024
We just wrapped up 2024 and confirmed that we added another seven figures (millions) to one of our client’s gross profit. Here are the three
Feeling Stuck Scaling Your Ads? Here’s How to Restart Growth in 3 Steps
Every business faces it at some point—growth stalls, performance plateaus, and your tried-and-true strategies stop delivering. Frustrating, isn’t it? When this happens, many business owners
The 80/20 of Running Facebook and Instagram Ads That Scale
If you’ve been running Facebook ads for a while, you’ve likely experienced both the highs and lows. At first, it might have felt like magic—sales
Ad Spend vs. Analytics: Which Drives Real Growth?
Throwing more money into ads seems like the easiest way to grow your business, right? Boost the budget, boost the sales—it sounds simple. But in
Common Marketing Mistakes Online School Owners Are Making
Running an online school is no easy task. Between managing courses, serving students, and staying ahead of competitors, it’s easy for marketing efforts to fall
Conversions Measurement Guide to Finally Make Sense of Your Data
In today’s digital-first world, businesses are generating more data than ever. Every click, view, and interaction provides an opportunity to understand your audience better, refine
Ensure Your GA4 Foundation Is Rock-Solid with our Check List
The Ultimate GA4 Configuration Health Check: Ensure Your Analytics Foundation Is Rock-Solid Google Analytics 4 (GA4) is a powerful tool for tracking, analyzing, and optimizing
The Key Factors to Scale Online Course Sales with Google Ads
Scaling online course sales with Google Ads isn’t about running random campaigns—it’s about following a proven system. At the heart of this system is understanding