PPC Management + Data Intelligence
Ads That Work
Without the Guesswork
For founders who are tired of guesswork and want ads that grow the business. We turn PPC into profit channels that perform predictably, on repeat, and hands-off for you. Run on our 3-Pillar Method™ across Google, Meta and Microsoft, where every dollar is measured, every decision comes from the data, and none of it lands on your desk.
★★★★★
Our Mechanism
The 3-Pillar Method™
Most agencies tweak bids and hope. We rebuild the foundation — so growth becomes repeatable, not lucky.
Conversion Tracking
The foundation most agencies botch. We map the full journey and feed the algorithm clean signals — so every decision is based on what’s actually driving revenue.
Account Structure
The architecture of profitable scaling. We restructure campaigns so spend is controllable, performance is legible, and scaling doesn’t break what’s working.
Communication Strategy
The right message to the right people at the right time. Ads, landing pages, and follow-up aligned to what your buyers actually care about.
why it works
Built for relationships, not churn
36 mo
Avg. client relationship
vs ~7-mo agency average
$10M+
Across Google, Meta & Microsoft
9 yrs
Hands-on, founder-led
Top 1%
Worldwide rank by UpWork
the real problem
Most ad budgets leak where nobody is looking
Not because you’re not spending enough. Because the tracking, structure, and messaging underneath are quietly broken, so the platform optimizes toward the wrong signal.
Spending more, getting less
You raised the budget and revenue dropped. You pushed harder and it got worse. No clear answer why.
Drowning in dashboards
Rows, graphs, reports — but no clarity on what’s actually driving sales versus what’s just noise.
The rules keep changing
Every platform update shifts your results overnight, and you’re always the last to know.
No time to babysit campaigns
You didn’t start your business to become a media buyer — yet here you are, guessing what to test next.
how it works
Clarity first. Results before commitment.
Free Audit
We audit your accounts and tracking, then show you exactly what’s leaking and what’s possible.
Full Implementation
See the Work
Ongoing Growth
Free, no-obligation audit — see the work before you commit.
our solutions
PPC management and the data intelligence most agencies skip
One partner for the ads, the conversion tracking and data intelligence — so nothing falls through the cracks between “ads” and “data.”
case study・elearning
LearnDirect: 400%+ ROI, three months running
The UK’s largest skills and training provider was running Facebook lead gen in-house for an Access-to-Higher-Education nursing course — until one stale creative ate 97% of the budget and cost per lead climbed. We rebuilt the audience and creative strategy, tied the ads to what happened after the lead in the CRM, and built an evergreen lead-to-sale engine.
400%+ ROI sustained for 3 consecutive months
Broke the client’s nursing-course sales record
An evergreen engine measured to sales, not just leads
See where you stand — before you talk to anyone
Self-serve diagnostics built on the same logic we use in paid engagements.
Conversion Tracking Health Checker
Answer a few questions about your GTM/GA4 setup and get a scored report of tracking gaps — plus what they’re probably costing you in wasted spend and bad decisions.
Free Google Ads + Analytics Audit
A specialist partner — not a 500-person factory
nn.partners is a founder-led, AI-augmented ads & analytics agency. You work directly with the expert running your account — personal attention and speed, backed by nearly a decade of paid-media and tracking experience. Our mission is simple: match great companies with great marketing.
9 yrs
Paid media & analytics
$10M+
Google Partner
Top 1%
faq
Questions serious advertisers ask
How much does PPC management cost?
Most agencies charge between $1,500 and $10,000+ per month depending on ad spend levels, number of platforms, and the complexity of your campaigns. The real question isn’t what it costs — it’s what it returns.
At nn.partners, management starts at $3,000/month per ad source (Google, Meta, or Microsoft). That includes campaign management, bid optimization, and a custom Looker Studio dashboard so you see exactly where your money goes. For context, hiring an in-house PPC specialist costs $60,000–$80,000/year before benefits — and they rarely bring analytics expertise.
What makes our model different: we start with a complimentary account audit, then implement every recommendation before you pay anything. You get 30 days of hands-on work — tracking fixes, campaign restructuring, the full scope — before your first invoice. That way you’re not paying for promises. You’re paying for results you’ve already seen.
If your ad spend is $30K/month or more, a 20% improvement in CPA pays for management many times over. See exactly what’s included in our PPC management, or book a discovery call to get a custom quote based on your setup.
How do I choose the right PPC agency for my business?
Start by asking what methodology they use. Any agency can “manage ads.” What separates the good ones is a repeatable system for diagnosing problems and scaling what works. Ask them to walk you through their process — if it sounds like “we’ll test some things and optimize,” keep looking.
Here’s a checklist that matters for businesses spending $30K+ on ads:
Do they handle tracking and analytics, or just media buying? Most agencies only touch the ad platforms. If your conversion tracking is broken — and it often is — they’re optimizing toward bad data. Look for an agency that owns the full measurement stack: GTM, GA4, Enhanced Conversions, and attribution.
Do they give you real-time access to performance data? Not a monthly PDF — a live dashboard you can check anytime.
Do they specialize in your type of business? A lead gen company and an ecommerce brand need fundamentally different strategies. An agency that does both equally probably does neither well.
At nn.partners, our 3-Pillar Method — conversion tracking, account structure, and communication strategy — is how we approach every engagement. It’s specific, measurable, and repeatable. That’s what you should expect from any agency you hire.
What results can I expect from a PPC agency?
For established businesses with existing ad spend, a competent agency should deliver measurable improvement within 90 days. What that looks like depends on where you’re starting from.
Month 1 is diagnostic: auditing your tracking setup, identifying wasted spend, and restructuring campaigns. This is where most quick wins happen — we typically find 20–30% of ad budget going to underperforming keywords, wrong match types, or campaigns optimizing toward the wrong conversion actions.
Month 2 is where restructured campaigns start generating cleaner data. Better tracking feeds better signals to the algorithm, which means your automated bidding actually works instead of chasing noise.
By Month 3, you should see a meaningful shift: lower CPA, higher conversion volume, or both. Our clients typically achieve 20–50% CPA reductions and 3–5x ROAS within the first quarter. One client doubled their revenue in 12 months after we consolidated 50+ fragmented campaigns into 5 strategically organized ones.
The caveat: if your tracking is broken, every “result” your current setup shows might be wrong. That’s why we always start with a full tracking audit — so we’re measuring what actually matters, not what looks good in a dashboard. Want a realistic forecast for your account? Start with our free audit.
What's the difference between hiring a PPC agency and doing it in-house?
An in-house hire gives you dedicated attention. An agency gives you depth of expertise and systems that one person can’t replicate alone.
A full-time PPC specialist costs $60,000–$80,000/year before tools, training, and benefits. They typically manage one platform well. When you also need GA4 configuration, conversion tracking across platforms, landing page testing, and reporting dashboards, that one hire becomes two or three.
An agency like nn.partners brings all of that under one roof — campaign management plus end-to-end analytics — starting at a fraction of one salary. You get Google, Meta, and Microsoft Ads expertise, plus GTM setup, Enhanced Conversions, and a custom Looker Studio dashboard, all managed by people who’ve spent years solving problems like yours.
The real deciding factor isn’t cost though — it’s time. You didn’t start your business to become a media buyer. Every hour you spend adjusting bids, fixing tracking tags, or building reports is an hour not spent on growth, product, or customers.
If you’re spending $30K+/month on ads, the question isn’t whether you can afford an agency. It’s whether you can afford not having one — and what that scattered attention is already costing you.
Do you offer a free PPC audit?
Yes — and it’s not a surface-level scorecard. Our complimentary audit is a full diagnostic of your ad accounts, tracking setup, and campaign structure.
Here’s what we look at: conversion tracking accuracy (are you measuring what actually drives revenue?), account structure (is it built to scale or patched together over time?), wasted spend (which campaigns or keywords are burning budget with nothing to show?), and missed opportunities (where could you be getting more volume at a lower cost?).
Most audits we run uncover thousands in monthly wasted spend and tracking gaps that make your reported numbers unreliable. One client discovered their “best-performing” campaign was actually losing money once we fixed their conversion attribution.
The audit is the first step in our 30-day implementation-first model. After the audit, we implement every recommendation — restructure campaigns, fix tracking, set up proper dashboards — and you only pay after 30 days, once you’ve seen the work, met the team, and have full clarity on where things stand.
No obligation, no pitch deck, no “let me loop in my sales team.” Just a clear picture of what’s working, what isn’t, and what to do about it. See how our process works, or schedule a discovery call to get started.
Why are my Google Ads not converting?
Nine times out of ten, underperforming Google Ads fail for one of three reasons: broken tracking, poor account structure, or messaging that doesn’t match intent. Usually it’s a combination.
Start with tracking. If your conversion setup is misconfigured — counting page views as leads, missing cross-domain tracking, or not using Enhanced Conversions — then Google’s algorithm is optimizing toward the wrong signals. You’re essentially paying the machine to find you more of the wrong people. We see this in nearly every audit we run.
Next, look at structure. Accounts that grew organically over time tend to become a tangle of overlapping campaigns competing against each other. When your own keywords cannibalize each other, CPCs rise and Quality Scores drop. A clean restructure often cuts CPA by 20–30% without changing anything else.
Finally, check your messaging. If someone searches “PPC agency for contractors” and lands on a generic “we help businesses grow” page, they bounce. Message-market match at every stage — from ad headline to landing page to form — is what turns clicks into conversions.
This is exactly what our 3-Pillar Method is built to solve: tracking, structure, and communication, in that order. If your ads stopped working and you can’t pinpoint why, a tracking audit is the fastest way to find out.
How do I lower my cost per acquisition (CPA)?
Lowering CPA isn’t about tweaking bids or pausing a few keywords — that’s treating symptoms. Sustainable CPA reduction comes from fixing the system your campaigns run on.
Start with measurement. If your conversion tracking is incomplete or inaccurate, your bidding algorithms are working with bad data. Fix that first. We’ve seen accounts where CPA dropped 30% just from implementing proper Enhanced Conversions and cleaning up duplicate conversion actions — no campaign changes needed.
Next, audit your account structure. Fragmented campaigns with thin data can’t optimize effectively. Google’s smart bidding needs volume to learn. Consolidating campaigns around clear themes gives the algorithm more signal to work with, which means faster learning and lower costs.
Then look at your landing pages. A 1% improvement in conversion rate on a page getting 10,000 visits/month means 100 more leads at zero additional ad spend. Match your landing page message to the specific search intent. Generic pages kill conversion rates.
Finally, check your search terms report. Most accounts have 15–25% of spend going to irrelevant queries that should have been excluded months ago.
At nn.partners, we work through these levers in sequence — that’s the foundation of our PPC management approach. Quick fixes don’t last. System fixes compound.
How do I scale ad spend without increasing CPA?
Scaling is where most accounts break. You increase budget by 30%, and CPA jumps 50%. The problem isn’t the budget — it’s the structure underneath it.
When campaigns are fragmented across dozens of ad groups with thin conversion data, each one operates in its own learning silo. Scaling just amplifies the inefficiency. The fix is consolidation: fewer campaigns, organized strategically, with enough volume in each to give Smart Bidding real data to work with.
We recently restructured an account that had 50+ campaigns. We consolidated to 5, organized by funnel stage and service line. ROAS doubled and conversions tripled — at the same spend level. Then when we scaled budget, the performance held because the structure could support it.
The second key to scaling is measurement. If you’re only tracking form submissions but not phone calls, chat leads, or offline conversions, you’re telling Google that half your conversions don’t exist. Feed the algorithm more complete data and it finds you more of the right customers at a sustainable cost.
The third piece is creative: as you reach broader audiences, your messaging needs to speak to different awareness levels. What converts a bottom-funnel searcher won’t work on someone just starting to research.
If you’ve plateaued and throwing more budget at the problem isn’t working, the issue is almost always structural. Here’s how we approach scaling.
What is conversion tracking and why does it matter for my ads?
Conversion tracking tells you which ads, keywords, and campaigns actually drive business results — not just clicks or traffic, but real leads, calls, and sales.
Without it, you’re flying blind. You might see 1,000 clicks and 50 form submissions, but you have no idea which campaigns generated those submissions, which keywords drove them, or whether those leads actually closed. You end up making budget decisions based on vanity metrics instead of revenue.
Worse, Google’s automated bidding strategies rely on conversion data to optimize. If your tracking is broken — counting the wrong actions, missing conversions, or double-counting — the algorithm optimizes toward garbage. You’ll wonder why “Smart Bidding” keeps getting dumber. It’s not the algorithm. It’s the data you’re feeding it.
Proper tracking means: GA4 configured correctly with your key events, Google Tag Manager managing all your tags cleanly, Enhanced Conversions capturing data that cookies miss, and server-side tracking where needed. For lead gen businesses, it also means connecting your CRM so you can track which ad clicks turn into actual revenue — not just form fills.
This is Pillar 1 of our methodology for a reason — everything else depends on it. Our analytics service includes a full tracking audit, GTM/GA4 setup, and a custom dashboard so you always know what’s real and what’s noise.
How long does it take for PPC to start working?
If you already have campaigns running, expect meaningful improvement within 90 days. If you’re starting from scratch, add 2–4 weeks for setup.
Here’s the realistic timeline:
Weeks 1–4 are about foundations. We audit your accounts, fix tracking, restructure campaigns, and set up proper measurement. This phase often reveals quick wins — wasted spend to cut, broken tracking to fix, negative keywords to add. Some clients see CPA improvements within the first two weeks just from cleaning up what’s already there.
Month 2 is where restructured campaigns hit their stride. Better data flows into bidding algorithms, Quality Scores improve, and you start seeing which messages and audiences actually convert. This is optimization phase — testing ad copy, adjusting bids, refining targeting based on real performance data.
Month 3 and beyond is scaling. With clean structure, accurate tracking, and a proven conversion path, you can increase budget with confidence that CPA will hold.
The important thing: our 30-day implementation-first model means the heavy lifting — audit, tracking setup, campaign restructuring — happens before you pay anything. By the time you’re investing, you already have a clear picture of your account’s real performance and a roadmap for what comes next. See how our engagement works.
Hear how we help teams like yours
Real founders, real results — in their words.
“They rebuilt our tracking and we finally trust our numbers.”
“They rebuilt our tracking and we finally trust our numbers.”
“They rebuilt our tracking and we finally trust our numbers.”
let’s grow together
Make your ad spend a predictable profit engine
One partner for your ads and the analytics behind them — Google, Meta & Microsoft, run on the 3-Pillar Method™.
36 mo
Avg. client relationship
$10M+
Ad spend managed
9 yrs
Paid media & analytics
Top 1%
from the blog
Latest from nn.partners
Tactics on PPC, conversion tracking, and analytics — no fluff.
