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ANALYTICS & DATA INTELLIGENCE

Turn Your Data Into a Competitive Advantage

Collecting data is easy. Knowing what it’s telling you, and acting before your competitors, is the hard part. We run your ads and your analytics, so the numbers finally agree and every decision runs on data you trust.

Book Your Data AuditSee how it works

Starts with a data audit request. Get clarity and the roadmap.

Fig. 01 · Decision engineExample · last 30 days

Example figure. Scattered events, sheet cells and platform exports assemble into a decision engine in three stages. Collect: Meta reports 1,284 conversions, Google Ads 1,107, GA4 912 and the CRM 804. Model: BigQuery removes duplicates and errors and joins them into three clean series, ads, web and CRM. Decide: the three series converge on one decision point, 1,002 verified conversions, and the decision moves from gut to evidence.

Hold to scatter
  • Google Partner
  • Meta Business Partner
  • Clutch
  • Upwork Top 1% — Expert-Vetted

WATCH · 90-SECOND WALKTHROUGH

See exactly what we build

A quick look at the analytics stack we set up — GA4, server-side tracking, and reporting that finally agrees with your revenue — so every decision runs on data you trust.

1:25

Analytics & Data · Walkthrough

Three dashboards. Three answers.

Here’s how they start agreeing.

  • $10M+Ad spend & data managed
  • 9 yrsIn analytics & media
  • Top 1%PPC agencies on UpworkGoogle & Meta Partner · Clutch-rated
  • ClearCross-platform attribution
GA4 · DashboardExample
Example GA4 dashboard: users, sessions, channels, map and devices
KPI tableExample
Example KPI table: cost, ROAS and revenue by ad platform
Data StudioExample
Example Data Studio card: total cost and ROAS by day

THE REAL PROBLEM

You have data everywhere, and clarity nowhere

More tools and more dashboards haven’t made decisions easier, they’ve made them noisier. Most agencies hand you a report that shows what happened, then leave you guessing why, and what to do about it.

  1. Drowning in dashboards

    Rows, graphs, and reports across a dozen tools — but no single source of truth.

  2. Data, but no clarity

    You can’t confidently say what’s actually driving revenue versus what’s just noise.

  3. Decisions on gut, not data

    Big budget calls made on instinct because the numbers never quite agree.

  4. 10+ hours a week lost

    Manual reporting eats the time you should be spending on growth.

OUR APPROACH

From data chaos to a decision-making engine

Built on our 3-Pillar Method™, applied at the strategic level, not just the tracking level.

  1. Data Strategy & Measurement

    We define what to measure and why — the metrics that map to revenue and a measurement plan your whole team trusts.

    Pillar 1 · Conversion Tracking

  2. Unified Data Infrastructure

    One source of truth: a BigQuery data warehouse with your ad, web, and CRM data integrated and clean, so your numbers finally agree.

    Pillar 2 · Account Structure

  3. Decision Intelligence

    Executive dashboards, attribution and predictive models that turn data into decisions in seconds — not days.

    Pillar 3 · Communication Strategy

Explore the 3-Pillar Method

WHAT’S INCLUDED

The enterprise data stack — built and run for you

  • Unified data warehouse (Google BigQuery)
  • Full-funnel executive dashboards (Data Studio)
  • Attribution modelling across channels
  • Predictive & AI-driven analytics
  • CRM & marketing-automation integration
  • Real-time, automated reporting
  • Event Map — every tracked conversion, documented
  • Quarterly strategy & insight reviews

Need the underlying tracking set up first? See our Conversion Tracking service.

WHAT YOU GET

Clarity, time, and a compounding edge

  • Clarity

    Know exactly what drives revenue, and what quietly drains it, with accurate insights in seconds, not days.

  • Time

    Stop building reports, start making decisions. Save 10+ hours a week and get answers on demand.

  • Advantage

    A compounding data edge competitors can’t copy. While they decide on gut, you decide on evidence.

WHY A PARTNER

nn.partners vs the alternatives

A dashboard tool, a junior hire, or a generalist agency each solve part of the problem. We solve all of it.

  • Unifies all your data

    nn.partners

    ✓ Yes — warehouse

    SaaS dashboard tool
    ✗ Partial
    In-house hire
    ✗ Maybe
    Generalist agency
    ✗ Rarely

  • Interprets it (not just reports)

    nn.partners

    ✓ Yes — senior-led

    SaaS dashboard tool
    ✗ No
    In-house hire
    ✗ Depends on seniority
    Generalist agency
    ✗ Reports only

  • Cross-platform attribution

    nn.partners

    ✓ Modeled

    SaaS dashboard tool
    ✗ Last-click
    In-house hire
    ✗ Manual
    Generalist agency
    ✗ Basic

  • Ads + analytics together

    nn.partners

    ✓ One partner

    SaaS dashboard tool
    ✗ No
    In-house hire
    ✗ No
    Generalist agency
    ✗ Siloed

  • Typical cost

    nn.partners

    ✓ A fraction of a hire

    SaaS dashboard tool
    ✗ Tool fee + your time
    In-house hire
    ✗ A senior salary
    Generalist agency
    ✗ Full retainer

  • Accountable for outcomes

    nn.partners

    ✓ Yes — clarity before you commit

    SaaS dashboard tool
    ✗ No
    In-house hire
    ✗ Paid regardless
    Generalist agency
    ✗ Sometimes

Before: GA4 says one number, the CRM another, the ad platforms a third. Reporting eats 10+ hours a week, and the big budget calls still come down to gut.

After: One BigQuery source of truth, live executive dashboards, and modeled attribution the whole team trusts. The reports build themselves; you make the decisions.

  • ~30%avg. revenue increase, year one
  • 10+hours saved weekly on reporting
  • Clearattribution across all platforms

CASE STUDY

Contractors Intelligence School: from fragmented data to one source of truth

We consolidated their ad, web and CRM data into a single BigQuery source of truth and rebuilt attribution on top — then used the clean data to triple enrollment and add $1.49M in gross profit year over year.

  • Ad, web & CRM data unified in BigQuery

  • Modeled attribution the whole team trusts

  • 3× enrollment, +$1.49M gross profit

Nik Vdovenko, founder of nn.partners

WHY NN.PARTNERS

Enterprise-grade, without the enterprise price or distance

We’re the rare partner that runs your ads and the analytics behind them, so attribution is clean and one team is accountable to you. You work directly with a senior expert, get the tracking and modelling depth most agencies skip, and start with a request audit so you get clarity before you commit.

Request a data audit; get clarity on how things stand and areas of growth.
  • 1 partnerAds + analytics, together
  • Founder-ledSenior attention, no handoff
  • RequestData audit
  • ClarityRequest a data audit; get clarity before you commit.

HOW IT WORKS

Clarity first. Decisions follow.

  1. Request Data Audit

    We map your current data, tracking, and reporting — and show you exactly where decisions are flying blind.

  2. Build

    Strategy, data warehouse, integrations, and executive dashboards — the real work, done for you.

  3. Decide

    You get clarity; we manage, model, and advise on an ongoing basis as the business grows.

Book Your Data Audit

Request a data audit; get clarity on how things stand.

CLIENT STORIES

Leaders who finally trust their numbers

  • “He’s been invaluable in not only running our ad campaigns, but also helping improve our overall reporting and business model.”

    Martin OchwatPartner, Dundas Insurance

  • “Our business grew exponentially.”

    Leo VorontsovFounder & CEO, Contractors Intelligence School

  • “They genuinely care about getting the best outcome for clients and go above and beyond.”

    Matt WoodHead of Digital, Karman Digital

FAQ

Questions data-driven leaders ask

GA4 is one lens, and it only sees your website. It doesn’t know what the lead did in your CRM, what the sale was worth after refunds, or what you actually spent across platforms. A BigQuery warehouse pulls ads, web, and CRM into one queryable source of truth. So when the dashboard says revenue, it reconciles with what’s in the bank. If GA4 and your CRM have never agreed on a number, that’s the gap a warehouse closes.

A dashboard tool displays whatever you feed it. Wrong data included, just prettier. We make the data correct first (tracking, definitions, deduplication), unify it in a warehouse, then build the dashboards on top and interpret them with you. The tool is maybe 20% of the job; the strategy and accountability are the rest.

Last-click hands all the credit to whatever touched the customer last. Usually brand search, which would have converted anyway. Modeled attribution looks at the whole journey and credits the channels that actually created the demand, so budget moves to where it earns instead of where it collects.

The first clarity is immediate. The request audit maps where your data disagrees and where decisions are flying blind, before you pay anything. The core build (warehouse, integrations, executive dashboards) typically lands within the first 4–8 weeks, depending on how many sources we’re unifying. Request a data audit; get clarity on how things stand and areas of growth.

A good in-house analytics hire does one thing well. The data work you actually need spans more than one person: server-side tracking, a BigQuery warehouse, modeled attribution, and reporting the team trusts. Matching that in-house means hiring several specialists and waiting months to find them. With us you start now, with a senior team that has 9 years and $10M+ in managed spend behind every decision. You move faster, you tap patterns we’ve already solved on other accounts, and you get clarity before you commit.

Yes. We build on what you already run, GA4, GTM, your CRM, your ad platforms, and add the missing pieces, usually the warehouse and server-side tracking. No rip-and-replace. If something in your stack is actively costing you accuracy, we’ll show you the numbers and you decide.

You do. All of it. The warehouse runs in your Google Cloud project, the dashboards live in your accounts, and every tracked event is documented in an Event Map you keep. If we ever part ways, everything keeps working and you keep full access. No hostage situations.

LET’S GROW TOGETHER

Make your data a decision-making advantage

One partner for your ads and the analytics behind them — strategy, infrastructure, and the dashboards that turn data into decisions.

  • $10M+Ad spend & data managed
  • 10+ hrsSaved weekly
  • Top 1%PPC agencies on Upwork

Book your data audit

Your account Step 1 of 2

Tell us a bit about your account. We’ll come prepared with a real look at what’s leaking.

Monthly ad spend
Platforms that you use Optional

48-hour turnaround after getting access.

Book a strategy call directly