Nik Vdovenko
Founder and CEO, nn.partners
Hi, I’m Nik Vdovenko—founder and CEO at nn.partners. I’m on a mission to match great businesses with great marketing and analytics.
I work with an awesome, globally-distributed team from my base in Portugal, and together, we focus on making sure every dollar you spend on Google, Meta, and Microsoft ads drives more sales and profit for your business.
Follow me for industry insights, practical guides, and proven strategies to help you grow your business, save time, and get a lasting competitive edge in the digital marketplace.
Top 5 Reasons Why Scaling PPC Fails (And How to Fix Them)
Scaling Pay-Per-Click (PPC) campaigns on Google, Meta, Microsoft ads and other platforms can feel like a cheat code to growing your sales. But when done without the right strategy, it’s like pouring water into a leaky bucket—frustrating and wasteful. Even successful businesses often stumble when trying to scale. Let’s break down the top five reasons […]
Case Study: Tripling Enrollment and Dominating the California Market for Online School
Executive Summary Contractors Intelligence School, an online contractor’s school from California, partnered with nn.partners to confront a challenge familiar to many businesses: declining ad performance, data overload, and an inability to scale profitably with PPC. Together, we achieved exceptional results for this eLearning provider: tripling student enrollment, securing market leadership in California’s contractor licensing sector, […]
Why Facebook Ads Might Be Your Best Kept Secret for Explosive Growth
“Facebook ads is just not working for my industry…” That was what my client said when we started on the platform a few months ago. I hear this all the time—people are skeptical about Facebook ads (aka Meta), especially when it comes to industries that seem more suited to other channels. But this client, an […]
How Conversion Tracking Drove 3x Sales, Record Profits, and CA Market Domination for Our Client
Not tracking conversions is like driving without a GPS—you might be moving, but are you headed in the right direction? In today’s constantly changing digital landscape, guessing your way through ad campaigns without data isn’t just risky—it’s a guaranteed way to waste money. Recently, we worked with a client who tripled their conversions, captured 46% […]
Consistent ROI of more than 400% for Leading UK eLearnig Provider
Key Results of the Project Background The Client Learndirect is the UK’s largest provider of skills, training, and employment services. It helps people to kick-start their careers with qualifications in everyday skills like maths, English, and IT, along with vocational qualifications in a variety of industries. Every day thousands of people up and down the country […]
Decoding Success: Key Insights for Marketing Your Coding Bootcamp
TL;DR: Students choose coding bootcamps to transition into tech careers quickly, gain structured learning, and access career support. Key decision factors include job placement rates, real-world projects, and mentorship from experienced instructors. Challenges include the need for continuous learning and finding jobs post-bootcamp. Key Motivations: What Makes a Bootcamp Stand Out: Through a series of […]
The Ultimate Marketing Guide for eLearning & Bootcamps
TL;DR Learn how to use product marketing and PPC advertising to attract more students to your online courses or coding bootcamps. This guide covers the basics of product marketing, creating detailed customer personas, crafting a strong value proposition, aligning your ads with your website content, effectively tracking your marketing efforts, and leveraging PPC to boost your […]