Nik Vdovenko
Founder and CEO, nn.partners
Hi, I’m Nik Vdovenko—founder and CEO at nn.partners. I’m on a mission to match great businesses with great marketing and analytics.
I work with an awesome, globally-distributed team from my base in Portugal, and together, we focus on making sure every dollar you spend on Google, Meta, and Microsoft ads drives more sales and profit for your business.
Follow me for industry insights, practical guides, and proven strategies to help you grow your business, save time, and get a lasting competitive edge in the digital marketplace.
The 80/20 of Running Facebook and Instagram Ads That Scale
If you’ve been running Facebook ads for a while, you’ve likely experienced both the highs and lows. At first, it might have felt like magic—sales rolling in and your campaigns performing like a dream. But over time, scaling may have failed, or performance started to dip. Suddenly, you’re paying more to get the same, or […]
Ad Spend vs. Analytics: Which Drives Real Growth?
Throwing more money into ads seems like the easiest way to grow your business, right? Boost the budget, boost the sales—it sounds simple. But in reality, when growth stalls, it’s rarely the solution. Without the right data to guide your decisions, ad spend becomes a gamble rather than a growth strategy. So, which matters more: […]
Common Marketing Mistakes Online School Owners Are Making
Running an online school is no easy task. Between managing courses, serving students, and staying ahead of competitors, it’s easy for marketing efforts to fall into common traps. Yet, avoiding these pitfalls can be the difference between steady enrollments and stagnant growth. Let’s dive into some of the most common marketing mistakes online school owners […]
Conversions Measurement Guide to Finally Make Sense of Your Data
In today’s digital-first world, businesses are generating more data than ever. Every click, view, and interaction provides an opportunity to understand your audience better, refine your strategies, and grow your business. But here’s the challenge: most businesses struggle to make sense of their marketing data. The Complexity of Marketing Data Marketing data isn’t as straightforward […]
Ensure Your GA4 Foundation Is Rock-Solid with our Check List
The Ultimate GA4 Configuration Health Check: Ensure Your Analytics Foundation Is Rock-Solid Google Analytics 4 (GA4) is a powerful tool for tracking, analyzing, and optimizing your online performance. But like any tool, it only delivers value if it’s set up properly. Without a correct configuration, you risk working with incomplete or inaccurate data, which can […]
The Key Factors to Scale Online Course Sales with Google Ads
Scaling online course sales with Google Ads isn’t about running random campaigns—it’s about following a proven system. At the heart of this system is understanding your conversion funnel and using the right campaign types to target learners at every stage of awareness. Here’s how to build a scalable, full-funnel Google Ads strategy for your online […]
Top 5 Reasons Why Scaling PPC Fails (And How to Fix Them)
Scaling Pay-Per-Click (PPC) campaigns on Google, Meta, Microsoft ads and other platforms can feel like a cheat code to growing your sales. But when done without the right strategy, it’s like pouring water into a leaky bucket—frustrating and wasteful. Even successful businesses often stumble when trying to scale. Let’s break down the top five reasons […]
Case Study: Tripling Enrollment and Dominating California Market for Online School
Executive Summary Contractors Intelligence School, an online contractor’s school from California, partnered with nn.partners to confront a challenge familiar to many businesses: declining ad performance, data overload, and an inability to scale profitably with PPC. Together, we achieved exceptional results for this eLearning provider: tripling student enrollment, securing market leadership in California’s contractor licensing sector, […]
Why Facebook Ads Might Be Your Best Kept Secret for Explosive Growth
“Facebook ads is just not working for my industry…” That was what my client said when we started on the platform a few months ago. I hear this all the time—people are skeptical about Facebook ads (aka Meta), especially when it comes to industries that seem more suited to other channels. But this client, an […]
How Conversion Tracking Drove 3x Sales, Record Profits, and CA Market Domination for Our Client
Not tracking conversions is like driving without a GPS—you might be moving, but are you headed in the right direction? In today’s constantly changing digital landscape, guessing your way through ad campaigns without data isn’t just risky—it’s a guaranteed way to waste money. Recently, we worked with a client who tripled their conversions, captured 46% […]