Author

Nik Vdovenko

Founder & CEO, nn.partners · Portugal

Founder of nn.partners. 9 years running paid media, more than $10M in ad spend managed across Google, Meta and Microsoft. Google and Meta Partner, top 1% of PPC agencies on Upwork. I write about conversion tracking, account structure and the numbers behind ads that work.

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Profiles

Nik Vdovenko, founder of nn.partners, in an office overlooking the ocean — **Nik Vdovenko**Founder & CEO, nn.partners

In paid media: 9 years
Ad spend managed: $10M+
Partner status: Google and Meta Partner
Upwork: Top 1% of PPC agencies

Experience

Where the framework started

I've been doing marketing, ads and data analytics for 9 years, and I've managed more than $10M in ad spend firsthand. Most of my experience is in the U.S.

I started at a lead generation company in the insurance industry, where I oversaw the life insurance vertical. That's where I managed millions of dollars firsthand, and where the process I use now, the framework I now offer as an agency, started.

Since 2020, I've been running nn.partners on that experience and that framework. I have a team, so I have people helping me with creatives, with production and with tracking and analytics.

See the full 3-Pillar Method

Field note

“In 9 years I've never met one client whose tracking was perfect. Not one. But we know how to fix it, and that's the first thing we'll do.”

Nik VdovenkoFounder & CEO, nn.partners

How I work

I love seeing how things work

I'm a very picky person, and I love expertise, I love results. I love seeing how things work before I make any serious commitments to anything. That's my approach to many things, and I'm also selective about the businesses I work with.

Back when I was a junior specialist, one of the senior Google employees said something, half jokingly, that really stuck with me: don't use your powers on the dark side. The more I work, the more I realize that marketers who know their stuff do have superpowers. We choose who we want to support on their journey, because we want good companies to prosper.

We usually work with companies who already have something going. They have a working engine, so it's easy for us to come in, figure out what's working and what's not, use the existing data and make data-driven predictions.

Expertise