Feeding Performance Max Creative for Education (Assets That Stop Wasting Your Budget)
You uploaded the assets Google asked for. Headlines, a couple of images, maybe a video you had lying around. Ad Strength says “Excellent.” And the
Nik Vdovenko
founder at nn.partners
Founder of nn.partners. 9 years running paid media, more than $10M in ad spend managed across Google, Meta and Microsoft. Google Partner, top 1% on Upwork. I write about conversion tracking, account structure and the numbers behind ads that work.
Blog
The 90-Day Problem: Offline Conversion Tracking for Long Bootcamp Sales Cycles
Here’s a problem that doesn’t show up until it’s already cost you money. You wire up offline conversion tracking for your bootcamp, you start importing
Why ‘Cost Per Lead’ Lies for Trade Schools (Track Cost Per Enrollment Instead)
If your trade school measures Google Ads by cost per lead, you’re optimizing for the wrong number. Cheap leads feel like a win in the
Best Career & Licensing Schools Ads: June 2026
We tore down the video ads that career, trade, and licensing schools are running right now: the hooks, the structures, and one move to learn from each.
Why Your Bootcamp’s Cost-Per-Lead Is Lying to You (and How to Bid on Enrollments Instead)
Here’s a number that gets bootcamps in trouble: a $40 cost-per-lead. It looks great in the dashboard. It looks like you’re winning. And it’s quietly
Creative Is the New Targeting: Why Your Education Ads Stopped Scaling (and It Isn’t the Bids)
You’ve doubled the budget on your best Google Ads campaign and the enrollments barely moved. Your cost per lead crept up. Someone on the team
Google Ads for Trade & Vocational Schools: The Lead-to-Enrollment Playbook
Most trade and vocational schools running Google Ads are optimizing for the wrong number. They watch cost-per-lead, see it drop, feel good, and quietly fill
Google Ads for Bootcamps: The 2026 Playbook for Filling Cohorts
Here’s the trap most bootcamps walk into with Google Ads. They turn on campaigns, leads start coming in at a cost-per-lead that looks great, everyone’s
Google’s June 2026 Enhanced Conversions Switch: What Online Schools Must Do Now
If you run ads for an online school, a course business, a bootcamp, or a trade school, here’s the short version: Google is changing how
Most Online Course Businesses Think They Have Conversion Tracking. They Don’t.
I’ve audited a lot of ad accounts for course creators. eLearning brands, cohort programs, certification schools, the works. And I’ll tell you something I’ve said