Feeding Performance Max Creative for Education (Assets That Stop Wasting Your Budget)
You uploaded the assets Google asked for. Headlines, a couple of images, maybe a video you had lying around. Ad Strength says “Excellent.” And the
Nik Vdovenko
founder at nn.partners
Founder of nn.partners. 9 years running paid media, more than $10M in ad spend managed across Google, Meta and Microsoft. Google Partner, top 1% on Upwork. I write about conversion tracking, account structure and the numbers behind ads that work.
Blog
The 90-Day Problem: Offline Conversion Tracking for Long Bootcamp Sales Cycles
Here’s a problem that doesn’t show up until it’s already cost you money. You wire up offline conversion tracking for your bootcamp, you start importing
Why Cost Per Lead Lies for Trade Schools
Cost per lead hides which programs fill seats. Track cost per enrollment per program, import outcomes and calls, and bid on that number.
Best Career & Licensing Schools Ads: June 2026
We tore down the video ads that career, trade, and licensing schools are running right now: the hooks, the structures, and one move to learn from each.
Why Your Bootcamp Cost-Per-Lead Is Lying
A cheap cost-per-lead can empty a cohort. Map funnel stage values, import them with offline conversion tracking, and bid on enrollments.
Creative Is the New Targeting: Why Your Education Ads Stopped Scaling (and It Isn’t the Bids)
You’ve doubled the budget on your best Google Ads campaign and the enrollments barely moved. Your cost per lead crept up. Someone on the team
Google’s June 2026 Enhanced Conversions Switch: What Online Schools Must Do Now
If you run ads for an online school, a course business, a bootcamp, or a trade school, here’s the short version: Google is changing how
Most Online Course Businesses Think They Have Conversion Tracking. They Don’t.
I’ve audited a lot of ad accounts for course creators. eLearning brands, cohort programs, certification schools, the works. And I’ll tell you something I’ve said
Education PPC Agencies: The 2026 Guide to Enrollment Growth That Actually Tracks
Paid advertising for online schools, colleges, and universities, without the guesswork. Quick summary An education PPC agency earns its keep on one thing: tying ad
Master PPC: Drive Student Enrollment with Targeted Ads
Unlock Growth: Expert Strategies for Higher Education’s Digital Recruitment Quick Summary / Key Takeaways Precision targeting is paramount: Leverage demographic, geographic, and interest-based targeting