Analytics & Data Intelligence
Turn Your Data Into a Competitive Advantage
Collecting data is easy. Knowing what it’s telling you, and acting before your competitors, is the hard part. We run your ads and your analytics, so the numbers finally agree and every decision runs on data you trust.
Starts with a free, no-obligation data audit. See the work before you commit.
The Real Problem
You have data everywhere, and clarity nowhere
More tools and more dashboards haven’t made decisions easier, they’ve made them noisier. Most agencies hand you a report that shows what happened, then leave you guessing why, and what to do about it.
Drowning in dashboards
Rows, graphs, and reports across a dozen tools — but no single source of truth.
Data, but no clarity
You can’t confidently say what’s actually driving revenue versus what’s just noise.
Decisions on gut, not data
Big budget calls made on instinct because the numbers never quite agree.
10+ hours a week lost
Manual reporting eats the time you should be spending on growth.
Our Approach
From data chaos to a decision-making engine
Built on our 3-Pillar Method™, applied at the strategic level, not just the tracking level.
Data Strategy & Measurement
We define what to measure and why — the metrics that map to revenue and a measurement plan your whole team trusts.
Pillar 1 · Conversion TrackingUnified Data Infrastructure
One source of truth: a BigQuery data warehouse with your ad, web, and CRM data integrated and clean, so your numbers finally agree.
Pillar 2 · Account StructureDecision Intelligence
Executive dashboards, attribution and predictive models that turn data into decisions in seconds — not days.
Pillar 3 · Communication StrategyWhat’s Included
The enterprise data stack — built and run for you
- Unified data warehouse (Google BigQuery)
- Full-funnel executive dashboards (Looker Studio)
- Attribution modelling across channels
- Predictive & AI-driven analytics
- CRM & marketing-automation integration
- Real-time, automated reporting
- Free Event Map — every tracked conversion, documented
- Quarterly strategy & insight reviews
Need the underlying tracking set up first? See our Conversion Tracking service.
What You Get
Clarity, time, and a compounding edge
Clarity
Know exactly what drives revenue, and what quietly drains it, with accurate insights in seconds, not days.
Time
Stop building reports, start making decisions. Save 10+ hours a week and get answers on demand.
Advantage
A compounding data edge competitors can’t copy. While they decide on gut, you decide on evidence.
Why a Partner
nn.partners vs the alternatives
A dashboard tool, a junior hire, or a generalist agency each solve part of the problem. We solve all of it.
| nn.partners | SaaS dashboard tool | In-house hire | Generalist agency | |
|---|---|---|---|---|
| Unifies all your data | ✓ Yes — warehouse | ✕ Partial | ✕ Maybe | ✕ Rarely |
| Interprets it (not just reports) | ✓ Yes — senior-led | ✕ No | ✕ Depends on seniority | ✕ Reports only |
| Cross-platform attribution | ✓ Modeled | ✕ Last-click | ✕ Manual | ✕ Basic |
| Ads + analytics together | ✓ One partner | ✕ No | ✕ No | ✕ Siloed |
| Typical cost | ✓ A fraction of a hire | ✕ Tool fee + your time | ✕ $80–120K+/yr | ✕ Full retainer |
| Accountable for outcomes | ✓ Yes — pay-after option | ✕ No | ✕ Yes | ✕ Sometimes |
What We Build
From data chaos to one source of truth
Every engagement follows the same arc: audit the data you have, unify it in a warehouse you own, then put dashboards and attribution on top — so the numbers finally agree and decisions stop waiting on reports.
- Ad, web, and CRM data unified into one dashboard
- Manual reporting replaced with live, automated views
- Budget reallocated on modeled attribution, not gut feel
Why nn.partners
Enterprise-grade, without the enterprise price or distance
We’re the rare partner that runs your ads and the analytics behind them, so attribution is clean and one team is accountable to you. You work directly with a senior expert (AI-augmented for speed), get the tracking and modelling depth most agencies skip, and start with a free audit so you see the work before you commit.
You pay after the first 30 days — once you’ve seen the work. Money-back guarantee if your tracking clarity hasn’t improved.Book a strategy call →
How It Works
Clarity first. Decisions follow.
Free Data Audit
We map your current data, tracking, and reporting — and show you exactly where decisions are flying blind.
Build
Strategy, data warehouse, integrations, and executive dashboards — the real work, done for you.
Decide
You get clarity; we manage, model, and advise on an ongoing basis as the business grows.
Client Stories
Leaders who finally trust their numbers
“He’s been invaluable in not only running our ad campaigns, but also helping improve our overall reporting and business model.”
“Our business grew exponentially.”
“They genuinely care about getting the best outcome for clients and go above and beyond.”
FAQ
Questions data-driven leaders ask
Do I really need a data warehouse — isn’t GA4 enough?
GA4 is one lens, and it only sees your website. It doesn’t know what the lead did in your CRM, what the sale was worth after refunds, or what you actually spent across platforms. A BigQuery warehouse pulls ads, web, and CRM into one queryable source of truth — so when the dashboard says revenue, it reconciles with what’s in the bank. If GA4 and your CRM have never agreed on a number, that’s the gap a warehouse closes.
How is this different from just buying a dashboard tool?
A dashboard tool displays whatever you feed it — wrong data included, just prettier. We make the data correct first (tracking, definitions, deduplication), unify it in a warehouse, then build the dashboards on top and interpret them with you. The tool is maybe 20% of the job; the strategy and accountability are the rest.
How is attribution modelling better than last-click?
Last-click hands all the credit to whatever touched the customer last — usually brand search, which would have converted anyway. Modeled attribution looks at the whole journey and credits the channels that actually created the demand, so budget moves to where it earns instead of where it collects.
How long until I see value?
The first clarity is immediate — the free audit maps where your data disagrees and where decisions are flying blind, before you pay anything. The core build (warehouse, integrations, executive dashboards) typically lands within the first 4–8 weeks, depending on how many sources we’re unifying. And you only pay after the first 30 days, once you’ve seen the work.
Should I hire in-house or partner with you?
A senior in-house analytics hire runs $80–120K+ a year, and one person rarely covers the whole range — warehouse engineering, attribution modelling, and the paid-media context to read what the numbers mean. We’re a small senior team that does this all day across accounts, so you get the full range for a fraction of one salary, with 9 years and $10M+ of managed spend behind the judgment calls.
Do you work with our existing tools and stack?
Yes. We build on what you already run — GA4, GTM, your CRM, your ad platforms — and add the missing pieces, usually the warehouse and server-side tracking. No rip-and-replace. If something in your stack is actively costing you accuracy, we’ll show you the numbers and you decide.
Who owns the data and dashboards?
You do — all of it. The warehouse runs in your Google Cloud project, the dashboards live in your accounts, and every tracked event is documented in an Event Map you keep. If we ever part ways, everything keeps working and you keep full access. No hostage situations.
Explore More
Related solutions
Conversion Tracking
Get the tracking foundation right — GA4, server-side, CAPI across Google, Meta & Microsoft.
See Conversion Tracking →Full-Funnel Management
Your ads and analytics managed together as one growth engine.
See Full-Funnel →Google Ads Management
Where most of the data — and the spend — begins.
See Google Ads →Book your data strategy call
Tell us about your stack and goals — we’ll come prepared with a real look at where your data is failing you.
Let’s grow together
Make your data a decision-making advantage
One partner for your ads and the analytics behind them — strategy, infrastructure, and the dashboards that turn data into decisions.