Full-Funnel Management · Flagship
Compare Your Channels. Move Every Dollar to What Wins.
For founders running spend across Google, Meta, and Microsoft who still can’t compare them. One team runs your ads and the analytics beneath them, every channel measured the same way, so you finally see where the next dollar earns the most. See the work before you pay a cent.
Free, no-obligation audit across every channel. No locked retainer to start.
The Real Problem
You can’t compare channels you measure differently
Most companies run Google through one vendor, Meta through another, and Microsoft as a forgotten import, each with its own tracking. So the numbers never reconcile, and budget gets allocated on gut.
The numbers never agree
Each channel reports differently and none matches the bank. There’s no single read on what actually drives revenue.
You can’t tell which channel wins
Three dashboards, three definitions of a conversion. So you can’t say where the next dollar should go.
Budget is stuck in silos
Spend is locked per channel and per vendor, instead of flowing to whatever is winning this month.
Everyone blames everyone
The media buyer blames the pixel, the analyst blames the buyer, and the vendors blame each other.
Our Approach
We unify the measurement first. Then the comparison is real.
The 3-Pillar Method™ runs across your whole stack, not one channel at a time.
One Measurement Layer
Server-side, CAPI, UET, offline and CRM imports, one BigQuery warehouse, so Google, Meta, and Microsoft are all measured the same way. This is what makes them comparable.
Pillar 1 · The unified wedgeChannel Structure
Each channel rebuilt for its own strengths, not lazy-imported, and structured for profitable, controllable scaling.
Pillar 2 · Built per channelCreative & Message
Creative and message-market match tuned per platform, because what wins on Meta isn’t what wins on Search.
Pillar 3 · Per platformWhat’s Included
The whole stack, run as one engine
- One unified measurement layer across Google, Meta & Microsoft
- One Looker Studio dashboard: CPL & ROAS comparable across channels
- Full-funnel coverage: prospecting, nurture, capture & cross-channel retargeting
- Server-side, CAPI, UET, Enhanced Conversions & offline/CRM imports
- Cross-channel budget allocation toward whatever wins
- Enterprise decision-intelligence layer (attribution + predictive)
- Free Event Map — every conversion, every channel, documented
- Quarterly strategy & growth reviews
What You Get
Compare, allocate, scale
One source of truth
Every channel measured the same way, with cost per lead and ROAS side by side, reconciled with the bank.
Budget that follows winners
Move spend toward whatever is winning this month, across channels, because for the first time you can actually see it.
One engine, not three silos
One accountable team running the ads, the tracking, and the numbers, with no finger-pointing.
Why a Partner
nn.partners vs the typical multi-vendor setup
The realistic alternative is a patchwork of single-channel vendors plus a separate analytics resource. Here’s the difference.
| nn.partners | Typical multi-vendor setup | |
|---|---|---|
| Scope | ✓ All channels AND analytics, one roof | ✗ One vendor per channel; tracking is your problem |
| Measurement | ✓ One unified layer across Google/Meta/Microsoft | ✗ A different setup per channel, numbers never reconcile |
| Comparison | ✓ CPL & ROAS comparable across channels | ✗ Siloed screenshots you can’t compare |
| Budgeting | ✓ Move budget to whatever wins | ✗ Stuck in silos, allocated on gut |
| Method | ✓ One 3-Pillar Method™ across the stack | ✗ Set-and-forget tweaks, no shared method |
| Accountability | ✓ One team, one source of truth | ✗ Vendors blaming each other |
| Access | ✓ The strategist who owns the whole stack | ✗ Three junior reps across three vendors |
Who Runs Your Stack
One team owns the ads, the tracking, and the numbers
No more a media buyer who blames the pixel, an analyst who blames the buyer, and three vendors who blame each other. Your whole stack is run by Nik Vdovenko, founder, with 9 years and $10M+ in managed spend. You work directly with the strategist who owns every channel and the measurement beneath them. Founder-led means limited capacity: we take on a small number of full-funnel accounts at a time so each gets senior attention.
Book a strategy call →How It Works
See the work before you pay
Free Full-Funnel Audit
We review every channel, the tracking beneath them, and where attribution and budget are leaking across the funnel. No obligation.
Build & Unify
We unify the measurement layer, rebuild each channel for its strengths, and connect it all into one dashboard. You only pay after 30 days, once you’ve seen the work.
Manage & Allocate
Ongoing management across the funnel, moving budget to whatever wins, with one source of truth you can trust.
Client Stories
Leaders who finally see the whole picture
“He’s been invaluable in not only running our ad campaigns, but also helping improve our overall reporting and business model.”
“Our business grew exponentially.”
“They genuinely care about getting the best outcome for clients and go above and beyond.”
FAQ
Questions multi-channel founders ask
How is this different from hiring an agency per channel?
Per-channel agencies each optimize their own silo and none of them see the whole picture, so budget gets defended instead of allocated. We run Google, Meta and Microsoft off one tracking setup and one P&L view, so money moves to wherever it’s actually working.
What does “measured the same way” actually mean?
Every platform reports conversions differently and double-counts. We feed them all from one server-side source tied to real revenue, so a lead from Meta and a lead from Google mean the same thing. Then you can compare them honestly.
Which channels do you run?
Google, Meta and Microsoft as the core, plus YouTube where it fits. We start with the channels your buyers actually use, not a checklist.
How do you decide where budget goes?
By what closes, not by what platforms claim. Once everything reconciles to revenue, the answer is usually obvious, and we shift spend toward the channels and campaigns carrying their weight.
What does reporting look like?
One view across every channel that ties spend to closed revenue, not platform-reported conversions. You stop reconciling three dashboards that disagree and start making decisions.
Does this replace an in-house team?
It can, or it can extend one. We’re a small senior team plus specialists, so you get the strategy and the hands without the headcount. Plenty of clients keep us as their whole paid-media function.
How long until I see results?
Tracking and structure get fixed in the first weeks, and that alone usually surfaces wasted spend fast. The compounding gains come over the following months as better data feeds better decisions.
What does it cost?
It scales with how many channels you run, so we price it after the audit. You see the work and have 30 days before you pay anything, with a money-back guarantee on tracking clarity.
Explore More
Prefer to start with one channel?
Let’s grow together
One team. Every channel. One source of truth.
Your ads and analytics across Google, Meta, and Microsoft, measured the same way, so you can finally compare them and put every dollar where it wins.