Contractors & Home Services
Bid on the Booked Job, Not the Click
For HVAC, plumbing, electrical, roofing and remodeling teams tired of paying for leads that never become work. We track every call, import the closed job’s value from your CRM, and bid to cost per booked job. See the work before you pay.
Free, no-obligation audit. No locked retainer to start.
The Real Problem
A $40 click means nothing if it never becomes a job
Leads, calls and rankings are easy to report. Booked jobs and the dollars they’re worth are what pay the crew.
Leads that aren’t jobs
The platform optimizes toward the cheap lead, not the homeowner who is ready to hire and high-ticket.
Calls tracked, jobs not
Knowing a call happened is table stakes now. Knowing which call became a $14K job, and feeding that back, is not.
No line to job value
Reports stop at the lead or the call. Nothing ties a campaign to the booked job, its size, or your margin.
The “PPC is 10% of my schedule” ceiling
When you can’t value the job, you under-bid the high-ticket ones, so paid stays a sliver of the calendar.
Our Approach
We measure to the booked job, and its value
The 3-Pillar Method™ on home-services economics: a click is worthless and a $14K install is precious, so we measure and bid to the job and its dollars, not the lead.
Measured to the Booked Job
Call tracking plus offline import of the closed job and its value from your CRM / field-service software, fed back into bidding, all on server-side measurement.
Bid on Job Value, by Service & Area
Campaigns split by service and service area, bidding up the high-ticket jobs that lead-stage shops leave on the table.
Message for “Ready to Hire”
Copy, click-to-call and landing pages built for homeowners ready to book now, not just browse.
What We Do for Home-Services Companies
Every dollar accountable to a booked job
- Google & Microsoft Search + Local Services Ads
- Meta & social ads for demand generation and retargeting
- Call tracking — every job that starts on the phone attributed
- Offline import of the booked job & its value from your CRM / FSM
- Job-value bidding by service and service area
- Click-to-call landing pages built for “ready to hire”
- Server-side measurement, on accounts and data you own
- One dashboard: cost per booked job & revenue by campaign
What You Get
Spend that books high-ticket work
Cost per booked job
Budget judged on jobs on the board and their value, not clicks or raw leads, so spend follows real work.
Budget that chases the big jobs
Job value fed back into bidding, so the auction bids up the high-ticket installs lead-stage shops under-bid.
One source of truth on the schedule
Calls, forms and closed jobs in one place, so you finally see which campaigns fill the calendar.
Why a Partner
nn.partners vs the two ways contractors usually buy growth
Most contractors buy shared leads or hire a PPC shop that stops at the call. Here’s what changes when the booked job and its value drive the bidding.
| nn.partners | Shared-lead service | PPC shop (call-tracking) | |
|---|---|---|---|
| What you get | Campaigns measured to booked jobs | Shared leads, sold three times | Calls & form fills |
| Measured to | The booked job + its value | Lead delivered | The call |
| Job value | Imported & fed into bidding | Not your data | Not tracked |
| High-ticket jobs | Bid up deliberately | Pot luck | Under-bid |
| Ownership | Your accounts & data, no lock-in | Leads resold to competitors | Usually your account |
| Accountability | One founder-led team, ads + analytics | A volume seller | A junior account manager |
| Risk | Free audit, pay after 30 days | Pay per lead, job or not | Locked retainer |
How It Works
See the work before you pay
Free Home-Services Audit
We review your campaigns by service, the tracking beneath them, and where spend leaks into leads that never become jobs. No obligation.
Build & Measure to Booked Jobs
We wire up call tracking and offline job-value import from your CRM, then bid on cost per booked job by service and area. You only pay after 30 days, once you’ve seen the work.
Manage & Scale High-Ticket Work
Ongoing management with budget following booked jobs and their value, on one source of truth you can trust.
Client Stories
Owners who finally see what books jobs
“Our business grew exponentially.”
“He’s been invaluable in not only running our ad campaigns, but also helping improve our overall reporting and business model.”
“They genuinely care about getting the best outcome for clients and go above and beyond.”
FAQ
Questions owners ask
I already get leads and calls. I need booked jobs.
Exactly the point. We measure to the booked job, not the lead, and bid on its value so budget chases the work that fills your schedule, not cheap clicks.
I already have call tracking.
Tracking that a call happened is table stakes now. We go a level deeper: we import which call became a booked job and what it was worth, and feed that value back into bidding.
My jobs close days later in my CRM.
That’s why offline job import is core, not an add-on. The booked job and its value flow back from your CRM / field-service software to the campaign that earned it.
Do you lock me into a contract, or own my account?
No lock-in, and you own your accounts and data. Nothing is resold and nothing is held hostage.
How do I know it works before committing?
Free audit, then a pay-after-30-days model. You see the work first. No fake “X jobs or it’s free” guarantee.
What does it cost?
Pricing is scoped on the strategy call, to your spend and complexity. You get the full ads-and-analytics function under one roof, run by a senior team, for less than building and staffing it in-house. And you only pay after the first 30 days, once you’ve seen the work.
More Industries
We go deep in other verticals too
Let’s grow together
Measured to booked jobs, not clicks.
One team runs your ads and the analytics beneath them, so every dollar ties to a job on the board and the value it brought in.