CONTRACTORS & HOME SERVICES
Bid on the Booked Job, Not the Click
For HVAC, plumbing, electrical, roofing and remodeling teams tired of paying for leads that never become work. We track every call, import the closed job’s value from your CRM, and bid to cost per booked job. Get clarity before you commit.
Fig. 01 · Click to booked job
Example for HVAC. 13 ad clicks at $40 each, $520 in all, bring one tracked call to (212) 555-0142. The call books a system install for Thursday, so the cost per booked job is $520. The job closes in the CRM on day 9 at $14,000. Offline import sends that value back into bidding: the bid for a system install rises 48% to $59, and the bid for a tune-up, worth $129, falls 36% to $26.
Most shops count leads. We measure to the booked job and the dollars it is worth.
$10M+
Ad spend managed
Across channels & continents
9 yrs
Paid media & analytics
Founder-led
Google Partner
Clutch-recognized · Upwork Top 1%
THE REAL PROBLEM
A $40 click means nothing if it never becomes a job
Leads, calls and rankings are easy to report. Booked jobs and the dollars they’re worth are what pay the crew.
Example
Leads that aren’t jobs
The platform optimizes toward the cheap lead, not the homeowner who is ready to hire and high-ticket.
Calls tracked, jobs not
Knowing a call happened is table stakes now. Knowing which call became a $14K job, and feeding that back, is not.
No line to job value
Reports stop at the lead or the call. Nothing ties a campaign to the booked job, its size, or your margin.
The “PPC is 10% of my schedule” ceiling
When you can’t value the job, you under-bid the high-ticket ones, so paid stays a sliver of the calendar.
OUR APPROACH
We measure to the booked job, and its value
The 3-Pillar Method™ on home-services economics: a click is worthless and a $14K install is precious, so we measure and bid to the job and its dollars, not the lead.
Measured to the Booked Job
Call tracking plus offline import of the closed job and its value from your CRM / field-service software, fed back into bidding, all on server-side measurement.
Bid on Job Value, by Service & Area
Campaigns split by service and service area, bidding up the high-ticket jobs that lead-stage shops leave on the table.
Message for “Ready to Hire”
Copy, click-to-call and landing pages built for homeowners ready to book now, not just browse.
What We Do for Home-Services Companies
Every dollar accountable to a booked job
- HVAC
- Plumbing
- Electrical
- Roofing
- Remodeling
- Google & Microsoft Search + Local Services Ads
- Meta & social ads for demand generation and retargeting
- Call tracking — every job that starts on the phone attributed
- Offline import of the booked job & its value from your CRM / FSM
- Job-value bidding by service and service area
- Click-to-call landing pages built for “ready to hire”
- Server-side measurement, on accounts and data you own
- One dashboard: cost per booked job & revenue by campaign
What You Get
Spend that books high-ticket work
Cost per booked job
Budget judged on jobs on the board and their value, not clicks or raw leads, so spend follows real work.
Budget that chases the big jobs
Job value fed back into bidding, so the auction bids up the high-ticket installs lead-stage shops under-bid.
One source of truth on the schedule
Calls, forms and closed jobs in one place, so you finally see which campaigns fill the calendar.
Why a Partner
nn.partners vs the two ways contractors usually buy growth
Most contractors buy shared leads or hire a PPC shop that stops at the call. Here’s what changes when the booked job and its value drive the bidding.
| nn.partners | Shared-lead service | PPC shop (call-tracking) | |
|---|---|---|---|
| What you get | Campaigns measured to booked jobs | Shared leads, sold three times | Calls & form fills |
| Measured to | The booked job + its value | Lead delivered | The call |
| Job value | Imported & fed into bidding | Not your data | Not tracked |
| High-ticket jobs | Bid up deliberately | Pot luck | Under-bid |
| Ownership | Your accounts & data, no lock-in | Leads resold to competitors | Usually your account |
| Accountability | One founder-led team, ads + analytics | A volume seller | A junior account manager |
| Risk | Request an audit; get clarity on how things stand | Pay per lead, job or not | Locked retainer |
What you get
nn.partnersCampaigns measured to booked jobs
- Shared-lead service
- Shared leads, sold three times
- PPC shop (call-tracking)
- Calls & form fills
Measured to
nn.partnersThe booked job + its value
- Shared-lead service
- Lead delivered
- PPC shop (call-tracking)
- The call
Job value
nn.partnersImported & fed into bidding
- Shared-lead service
- Not your data
- PPC shop (call-tracking)
- Not tracked
High-ticket jobs
nn.partnersBid up deliberately
- Shared-lead service
- Pot luck
- PPC shop (call-tracking)
- Under-bid
Ownership
nn.partnersYour accounts & data, no lock-in
- Shared-lead service
- Leads resold to competitors
- PPC shop (call-tracking)
- Usually your account
Accountability
nn.partnersOne founder-led team, ads + analytics
- Shared-lead service
- A volume seller
- PPC shop (call-tracking)
- A junior account manager
Risk
nn.partnersRequest an audit; get clarity on how things stand
- Shared-lead service
- Pay per lead, job or not
- PPC shop (call-tracking)
- Locked retainer
Booked job
what we optimize to, not the click
the wedge
1
source of truth on the schedule
calls + closed jobs
$10M+
ad spend managed
Who Runs Your Account
Ads and the analytics beneath them — one founder-led team
Plenty of home-services shops now track calls. Few go a level deeper and bid on which call became a booked job and what it was worth. Your account is run by Nik Vdovenko, founder, with 9 years and $10M+ in managed spend. You work directly with the strategist who owns the ads AND the analytics that tie spend to booked jobs. No long-term lock-in, and your accounts and data stay yours.
Booked jobs
Measured, not just calls
Founder-led
Senior attention, no handoff
No lock-in
Your accounts & data, always
Request audit
Get clarity before you commit
How It Works
Get clarity before you commit
Request Home-Services Audit
We review your campaigns by service, the tracking beneath them, and where spend leaks into leads that never become jobs. No obligation.
Build & Measure to Booked Jobs
We wire up call tracking and offline job-value import from your CRM, then bid on cost per booked job by service and area. Request an audit; get clarity on how things stand and areas of growth.
Manage & Scale High-Ticket Work
Ongoing management with budget following booked jobs and their value, on one source of truth you can trust.
Request an ads audit; get clarity on how things stand.
Client Stories
Owners who finally see what books jobs
FAQ
Questions owners ask
More Industries
We go deep in other verticals too
Let’s grow together
Measured to booked jobs, not clicks.
One team runs your ads and the analytics beneath them, so every dollar ties to a job on the board and the value it brought in.
Jobs
booked, not just clicks
$10M+
Ad spend managed
9 yrs
Paid media & analytics
Request
Home-services audit