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Trade Schools

A Real Cost Per Enrollment, Not Just Inquiries

For licensed-trade and certification schools tired of vague “more leads” promises. We own the measurement beneath the ads, track every call, ad to inquiry to tour to start date, and prove what a started student actually costs. Get clarity before you commit.

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Fig. 01 · Enrollment path

Example

Example enrollment path over 30 days: $36,000 of ad spend brings 1,000 inquiries. 540 of them reach a call, 150 a campus tour and 30 a start date. Cost per inquiry is $36; cost per enrollment is $1,200.

Cost per inquiry

$36

Cost per call

$67

Anyone can count inquiries. We prove the cost of a student who actually starts.

  • Trusted by school owners & admissions directors

  • $10M+

    Ad spend managed

    Across channels & continents

  • 9 yrs

    Paid media & analytics

    Founder-led

    • Google Partner
    • Meta Business Partner
    • Clutch
    • Upwork Top 1%

    Google Partner

    Clutch-recognized · Upwork Top 1%

The Real Problem

Everyone claims attribution. Almost nobody proves it.

Marketing shops now say they track enrollments. Ask one to show a real cost per started student, and the dashboard goes quiet.

Example

  1. Inquiries, not enrollments

    The funnel fills with inquiries and tire-kickers, and the platform optimizes toward the cheap inquiry, not the student who starts.

  2. Calls and tours untracked

    Enrollment decisions happen on the phone and on campus tours, and most reporting never connects those back to the ad.

  3. “Attribution” you can’t see

    Plenty of agencies claim enrollment tracking. Few can show the dashboard, the start-date match, or a real cost per enrollment.

  4. No line to start dates

    Budget is judged on inquiry volume — the wrong signal — while seats for the next start date sit open.

Our Approach

We own the measurement, and prove the cost per enrollment

The 3-Pillar Method™ on a trade-school funnel: a started student is the unit, so we measure and bid to enrollments, with the tracking layer under our roof, not a claim on a slide.

  1. Measured to the Started Student

    Ad → inquiry → tour → start-date attribution, call tracking, and offline enrollment import from your SIS / CRM, all on server-side measurement we own and can show you.

  2. Structured by Program & Campus

    Campaigns split by program and location, with bidding managed against enrollment value and paced to your start dates.

  3. Message for the Career Change

    Copy and landing pages built on outcomes, accreditation and financial aid, to turn inquiries into tours and starts.

See the full 3-Pillar Method

What We Do for Trade Schools

Every dollar accountable to a started student

  • HVAC
  • Electrical
  • CDL
  • Welding
  • Cosmetology
  • Medical
  1. Google & Microsoft Search for high-intent program seekers
  2. Meta & social ads for demand generation and retargeting
  3. Call tracking — every inquiry that starts on the phone attributed
  4. Ad → inquiry → tour → start-date attribution, server-side
  5. Offline enrollment import from your SIS / CRM
  6. Landing pages on outcomes, accreditation & financial aid
  7. Bidding paced to your start dates and seat targets
  8. One dashboard: cost per enrollment, by program & campus

What You Get

Predictable enrollment, as a number

  • A proven cost per enrollment

    Not “more inquiries” but a real, shown cost per student who starts, by program and campus.

  • Calls & tours connected to spend

    The phone calls and campus tours that drive enrollment, tracked and matched back to the campaign that earned them.

  • One source of truth on the funnel

    Inquiry, tour and start date in one place, measured the same way, so you see which spend fills start dates.

Why a Partner

nn.partners vs the two ways schools usually buy growth

Most schools hire a local SEO and PPC bundle, or an agency that claims attribution it can’t show. Here’s the difference.

nn.partnersLocal SEO + PPC bundle“Attribution” agency
What you getA proven cost per enrollmentMore inquiriesA dashboard you can’t verify
Measured toThe started studentThe inquirySays enrollment, shows leads
Calls & toursTracked + matched to start datesRarely trackedClaimed, not shown
Who owns trackingWe do, one teamYour problemA bolt-on third-party pixel
SpecializationBuilt for your programs60+ industries, templatedGeneric
AccountabilityOne founder-led team, ads + analyticsA junior account managerAn account manager
RiskRequest an audit; get clarity on how things standLocked retainerLocked retainer

  • What you get

    nn.partnersA proven cost per enrollment

    Local SEO + PPC bundle
    More inquiries
    “Attribution” agency
    A dashboard you can’t verify

  • Measured to

    nn.partnersThe started student

    Local SEO + PPC bundle
    The inquiry
    “Attribution” agency
    Says enrollment, shows leads

  • Calls & tours

    nn.partnersTracked + matched to start dates

    Local SEO + PPC bundle
    Rarely tracked
    “Attribution” agency
    Claimed, not shown

  • Who owns tracking

    nn.partnersWe do, one team

    Local SEO + PPC bundle
    Your problem
    “Attribution” agency
    A bolt-on third-party pixel

  • Specialization

    nn.partnersBuilt for your programs

    Local SEO + PPC bundle
    60+ industries, templated
    “Attribution” agency
    Generic

  • Accountability

    nn.partnersOne founder-led team, ads + analytics

    Local SEO + PPC bundle
    A junior account manager
    “Attribution” agency
    An account manager

  • Risk

    nn.partnersRequest an audit; get clarity on how things stand

    Local SEO + PPC bundle
    Locked retainer
    “Attribution” agency
    Locked retainer

  • Enrollment

    what we optimize to, not inquiries

    the wedge

  • 1

    source of truth on the funnel

    calls + tours + starts

  • $10M+

    ad spend managed

Nik Vdovenko, founder of nn.partners

Who Runs Your Account

Ads and the analytics beneath them — one founder-led team

Anyone can claim enrollment attribution on a slide. We own the measurement layer and show you the number. Your account is run by Nik Vdovenko, founder — 9 years and $10M+ in managed spend. You work directly with the strategist who owns the ads AND the tracking that proves cost per enrollment.

Book a strategy call directly

  • Enrollments

    Proven, not just claimed

  • Founder-led

    Senior attention, no handoff

  • Calls tracked

    Matched to start dates

  • Request audit

    Get clarity before you commit

How It Works

Get clarity before you commit

  1. Request Enrollment Audit

    We review your campaigns by program, the tracking beneath them, and where spend leaks into inquiries that never enroll. No obligation.

  2. Build & Prove Cost Per Enrollment

    We wire up call tracking, ad-to-start-date attribution and SIS enrollment import, then show you a real cost per enrollment by program. Request an audit; get clarity on how things stand and areas of growth.

  3. Manage & Fill Start Dates

    Ongoing management with budget following enrollments, paced to each start date, on one source of truth you can trust.

Book Your Data Audit

Request an enrollment audit; get clarity on how things stand.

Client Stories

Schools that finally see what enrolls students

  • Our business grew exponentially.

    Leo Vorontsov, Founder & CEO, Contractors Intelligence School

  • He’s been invaluable in not only running our ad campaigns, but also helping improve our overall reporting and business model.

    Martin Ochwat, Partner, Dundas Insurance

  • They genuinely care about getting the best outcome for clients and go above and beyond.

    Matt Wood, Head of Digital, Karman Digital

FAQ

Questions school owners ask

Exactly the point. We measure to the started student, not the inquiry, and bind the platform’s bidding to enrollment so budget chases starts, not cheap inquiries.

Did they show you the dashboard, the start-date match, and a real cost per started student? We own the measurement layer and prove it — rather than claiming it on a slide.

That’s why call tracking and tour-to-start-date attribution are core, not add-ons. Every call is tracked and the enrollment flows back from your SIS / CRM to the campaign that earned it.

Google and Microsoft Search for high-intent program seekers, plus Meta and social for demand generation and retargeting — all measured the same way so you can see which fills start dates.

Request audit first, then a clarity-first engagement. You see the work and have full clarity on results before a retainer starts. No fake “X enrollments or it’s free” guarantee.

Pricing is scoped on the strategy call, to your spend and complexity. You get the full ads-and-analytics function under one roof, run by a senior team, for less than building and staffing it in-house. Request an enrollment audit; get clarity on how things stand and areas of growth.

More Industries

We go deep in other verticals too

Not listed? Let’s still talk

Let’s grow together

Measured to enrollments, not inquiries.

One team runs your ads and the measurement beneath them, so you get a real, proven cost per started student, calls and start dates included.

  • Enrolled

    students, not inquiries

  • $10M+

    Ad spend managed

  • 9 yrs

    Paid media & analytics

  • Request

    Enrollment audit

Book your data audit

Your account Step 1 of 2

Tell us a bit about your account. We’ll come prepared with a real look at what’s leaking.

Monthly ad spend
Platforms that you use Optional

48-hour turnaround after getting access.

Book a strategy call directly