Case Studies
Ads That Work. Here’s the Proof.
Real client accounts, real numbers. This is what happens when conversion tracking, account structure, and the right message finally pull in the same direction.
Proof index6 cases · 1 method
The constant · 3-Pillar Method™
- Conversion tracking
- Account structure
- Communication strategy
- Contractors Intelligence SchoolCalifornia3×student enrollment+$1.49M gross profit, year over year
- LearndirectUK400%+any-touch ROI, four months runningCost per lead £9.21 → £6.52, March to May
- Electronics brandInternational+$3Ma year on Google Ads$10M to $13M
- Online schoolCalifornia46%of the California market~12% to 46%
- Online schoolMeta Ads6×ROAS on Meta3× target, then 6×
- Multi-channel client2024+7 figuresgross profit addedRecord conversions and profit
Any-touch ROI counts assisted conversions.
Six cases, one method
Measurable growth.
One method.
Every account starts from the same 3-Pillar Method™: conversion tracking, account structure, communication strategy. What changes is what each business needs. Here’s what we did, and what it earned.
Contractors Intelligence School · California
3×student enrollment
+$1.49M gross profit, year over year
3× enrollment and the top spot in California
Their data sat in a custom CRM and a few hand-coded tags. We piped ad, call, search and CRM data into BigQuery, rebuilt the campaigns by funnel stage across Google, Microsoft and Meta, and ran one message everywhere. Result: +$1.49M gross profit and +32% revenue, year over year.
- Google Ads
- Microsoft Ads
- Meta Ads
- BigQuery
Learndirect · UK
400%+any-touch ROI, four months running
Cost per lead £9.21 → £6.52, March to May
Any-touch ROI counts assisted conversions.
Learndirect: 400%+ any-touch ROI, four months running
Their in-house Facebook campaign had stalled: one audience, and 97% of spend on a single ad. We reworked the offer, tested new headlines and texts, and judged every ad by sales in the CRM. Cost per lead fell from £9.21 to £6.52 between March and May, and the client broke its course-sales record.
- Meta Ads
- HubSpot
Ecommerce electronics brand · International
+$3Ma year on Google Ads
$10M to $13M
From $10M to $13M a year on Google Ads
An 8-figure electronics brand came to us doing $10M a year through Google Ads. We rebuilt conversion tracking so every sale reported clean, restructured the account around what the data showed, and built reporting the team trusted. 12 months later: $13M gross through the same channel, while hitting strict ROAS targets. The name stays under NDA.
- Google Ads
Online school · California
46%of the California market
~12% to 46%
Measured from public records: state exam sign-ups vs the school’s enrolled students.
3× sales and 46% of the California market
They asked for scripts and automation. We insisted on end-to-end conversion tracking first, and it showed their “high-performing” keywords drove conversions but not profit. Then we moved the money to what paid. Sales tripled in 12 months, net revenue grew 25% in 9 months, and market share went from around 12% to 46%, 2022 to 2025 (36 months).
- Google Ads
- YouTube
- Meta Ads
- GA4
Online school · Meta Ads
6×ROAS on Meta, double the 3× target
3× target, then 6×
From written off to 6× ROAS on Meta
The owner believed “Google search is where the business is made.” The deal: hit 3× ROAS on Meta. We tracked every online and offline conversion, built prospecting and remarketing, then went after cold audiences with a mini-series of 8 standalone video ads. It hit 3×, then 6×: $6 back for every $1.
- Meta Ads
Multi-channel client
+7 figuresgross profit added in 2024
Record conversions and profit
Seven figures added to gross profit in 2024
We synced the CRM, analytics and ad networks so every click, form, call and chat counted. Then we merged related campaigns onto auto-bidding, fixed campaigns that bid against each other, and put the client’s best value proposition in every ad and landing page. Record conversions and profit followed.
- Multi-channel
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Video reviews
In their own words
Leo Vorontsov runs Contractors Intelligence School. Matt Wood is Head of Digital at Karman Digital, our partner on the Learndirect account.
Video reviewExponential growth for a California contractors school “Our business grew exponentially”
Leo VorontsovCEO and founder, Contractors Intelligence School 
Video reviewBest performance in history for a leading UK eLearning provider “They genuinely care about getting the best outcome for clients and go above and beyond.”
Matt WoodHead of Digital, Karman Digital
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