INTELLIGENCE REPORTING
Reporting That Reconciles to Revenue
For founders running 7-figure ad budgets across more than one channel, drowning in dashboards they can’t trust for a budget call. We build live reporting where cost-per-lead, ROAS and pipeline reconcile to revenue across every channel, on one screen, because a real warehouse and server-side tracking sit underneath. Decisions, not dashboards. Get clarity before you commit.
Request a data audit; get clarity on how things stand and areas of growth.
Example decision screen: platform-reported ROAS against ROAS reconciled to revenue, for Google, Meta and Microsoft, and the verified conversion total.
VerifiedMatches bankConversions
| CHANNEL | REPORTED | RECONCILED | Change |
|---|---|---|---|
| 4.1x | 2.8x | −1.3x | |
| Meta | 5.2x | 3.4x | −1.8x |
| Microsoft | 3.0x | 2.6x | −0.4x |
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✓ Reconciled to revenue & CRM
- $10M+Ad spend managedAcross channels & continents
- 1Source of truthEvery channel, one screen
- GooglePartnerClutch-recognized · Upwork Top 1%
THE REAL PROBLEM
A dashboard is only as good as the data beneath it
The category sells charts on top of raw platform numbers that never match the bank. Pretty, and useless for deciding where the next dollar goes.
The numbers don’t reconcile
The dashboard says one ROAS, the bank says another, the CRM says a third. Platform-reported figures piped into a chart inherit every flaw.
Vanity reporting
Walls of charts that look like insight but answer no decision. Beautiful, and useless for choosing where budget goes.
Hours lost to reports
Rebuilding reports by hand, or babysitting a template that silently breaks when a connector dies or a conversion is re-defined.
Channels you can’t compare
Shown side by side, but each measured its own way, so the comparison is cosmetic and budget gets allocated on gut.
OUR APPROACH
We fix the data beneath the dashboard first. Then the report tells the truth.
Intelligence Reporting sits on the analytics ladder the 3-Pillar Method™ already governs: tracking captures it, the warehouse stores it, the dashboard reads from the warehouse, not from raw platform connectors.
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Built on Your Real Data
The dashboard reads from a BigQuery warehouse fed by server-side tracking, Enhanced Conversions and offline CRM imports, so the figures reconcile to revenue. Not raw platform connectors.
Pillar 1 · The foundation
One Decision Screen
Cost-per-lead, ROAS and pipeline for every channel, measured the same way first, so they are genuinely comparable. The answer to “where does the next dollar go” in seconds.
Comparable, not cosmetic
Closes the Loop
Built and kept correct by the team that runs your ads, so the insight feeds straight back into the spend. Not a report nobody acts on.
Maintained, not abandoned
What’s Included
Reporting you act on, not a wall of charts
- Live dashboards in Data Studio or Power BI, the tool you already use
- Cost-per-lead, ROAS & pipeline reconciled to revenue and the CRM
- Every channel on one screen, measured the same way, genuinely comparable
- Reads from a real BigQuery warehouse, not raw platform connectors
- Server-side, Enhanced Conversions & offline/CRM imports beneath the numbers
- Kept correct as accounts, conversions and channels change
- Event Map — every tracked conversion behind the numbers, documented
- Quarterly strategy & growth reviews
Decisions you can finally make in seconds — open one screen and know where the next dollar earns the most.
What You Get
Trust the numbers, then decide
Numbers that match revenue
Cost-per-lead, ROAS and pipeline reconciled to the bank and the CRM, not platform-reported estimates you can’t trust.
One screen, every channel
Genuinely comparable, because every channel is measured the same way first. Open it and know where the next dollar earns the most.
Kept correct, not abandoned
Maintained as accounts and conversions change, by the team that runs your ads, so it stays true and the loop closes.
Why a Partner
nn.partners vs the two things you’re shopping
You’re choosing between a free template or connector tool, a shop that builds one dashboard and leaves, or this. Here’s the difference.
What you get
nn.partners
A trustworthy decision, not just a chart
- Free template / tool
- A pretty chart on raw data
- Generic dashboard shop
- A one-off build
Data underneath
nn.partners
Real warehouse + server-side tracking
- Free template / tool
- Raw platform connectors
- Generic dashboard shop
- Whatever you already have
Numbers vs revenue
nn.partners
Reconcile to revenue & the CRM
- Free template / tool
- Inherit every platform flaw
- Generic dashboard shop
- Not addressed
Cross-channel
nn.partners
Genuinely comparable on one screen
- Free template / tool
- Side by side, not comparable
- Generic dashboard shop
- Usually cosmetic
Maintenance
nn.partners
Kept correct as things change
- Free template / tool
- You maintain it; breaks silently
- Generic dashboard shop
- Built once, then abandoned
Closes the loop
nn.partners
Built by the team running your ads
- Free template / tool
- Disconnected tool
- Generic dashboard shop
- Reporting-only vendor
Accountability
nn.partners
One team, one source of truth
- Free template / tool
- None; it’s your problem
- Generic dashboard shop
- Gone after delivery
- Reconciledto revenue, not platform-reportedthe wedge
- 1screen, every channel comparableone source of truth
- 10+ hrsmanual reporting saved / week
Who Builds Your Reporting
Reporting owned by the team that runs your ads
Most reporting is sold by a tool that leaves the data to you, or a shop that builds one dashboard and disappears. Yours is built and kept correct by Nik Vdovenko, founder, with 9 years and $10M+ in managed spend. You work directly with the strategist who owns the ads, the tracking, and the numbers, so the insight feeds straight back into the spend.
- Warehouse-backedNumbers reconcile to revenue
- Founder-ledSenior attention, no handoff
- Data Studio or Power BIThe tool you already use, no lock-in
- Request auditGet clarity before you commit
How It Works
Get clarity before you commit
Request Reporting Audit
We review what your current dashboards get wrong, where the numbers diverge from revenue, and the comparability gaps across channels. No obligation.
Build on Your Data
We wire the dashboard to a real warehouse and server-side tracking, so every figure reconciles, then build the one decision screen in Data Studio or Power BI. Request an audit; get clarity on how things stand and areas of growth.
Maintain & Decide
We keep it correct as accounts and conversions change, and you make budget calls in seconds on numbers you can trust.
Request a data audit; get clarity on how things stand.
Client Stories
Leaders who finally trust their numbers
“He’s been invaluable in not only running our ad campaigns, but also helping improve our overall reporting and business model.”
Martin OchwatPartner, Dundas Insurance
“Our business grew exponentially.”
Leo VorontsovFounder & CEO, Contractors Intelligence School
“They genuinely care about getting the best outcome for clients and go above and beyond.”
Matt WoodHead of Digital, Karman Digital
FAQ
Questions serious advertisers ask
A template is just a layout. It still pulls from platform APIs that disagree with each other and with your CRM. We build the source of truth behind the dashboard so the numbers are actually right. Pretty charts on wrong data just help you make confident mistakes.
A dashboard shop builds the front end. They don’t run your ads or own your tracking, so when the numbers look off, nobody can tell you why. We build reporting on the same data we optimize against, so it’s connected to the work.
Then the real question is whether you trust them enough to move budget on them. If you keep double-checking against the platforms, the dashboard isn’t doing its job. We fix what feeds it.
The value isn’t the report, it’s the decisions it lets you make without second-guessing. When spend ties to closed revenue in one view, you stop arguing about whose number is right and start cutting what doesn’t work.
Yes. Data Studio is our default because it’s free and plays well with the Google stack, but we build in Power BI when that’s where your team already lives.
Not always. For a few clean sources we can report without one. Once you’re combining ad platforms, GA4 and a CRM, a warehouse is what keeps the numbers honest, and we’ll tell you straight if you need it.
A first working version is usually up within a couple of weeks. We’d rather ship something real and refine it with you than disappear for two months.
It depends on your sources and how much modeling sits underneath, so we price it after the audit.
Let’s grow together
Decisions, not dashboards.
Live reporting where cost-per-lead, ROAS and pipeline reconcile to revenue across every channel, on one screen, built and kept correct by the team that runs your ads.
- 1Source of truth
- $10M+Ad spend managed
- 9 yrsPaid media & analytics
- RequestReporting audit