Free Tools

Free Tools & Guides.

The same sheets and playbooks we use inside client accounts. No email wall, no gimmicks. Take what’s useful, and book a call when you want us to run it for you.

Tool · Google Sheet
The Measurement Framework

The sheet we use to map every conversion that matters, from first click to revenue, so you measure what grows the business instead of what looks good in a dashboard. Make a copy and fill in your own funnel.

Conversion trackingAnalyticsFree copy
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Tool · Google Sheet
GA4 Configuration Health Check

A line-by-line checklist to pressure-test your GA4 setup: events, key conversions, cross-domain, Enhanced Conversions, the lot. If your tracking is quietly broken, this is how you find it.

GA4Tracking auditFree copy
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Guide
Conversion Measurement, Start to Finish

How to set up conversion tracking that you can actually trust: what to measure, how server-side fits in, and why most accounts are optimizing toward the wrong signals.

Conversion trackingServer-side
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Guide
A Rock-Solid GA4 Foundation

The companion to the health-check sheet: what a clean GA4 install looks like, the settings people skip, and how to fix the gaps before they cost you data.

GA4Setup
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Guide
The 3-Pillar Method for Ads That Work

How we think about every account: conversion tracking, account structure, and communication strategy, plus the 90-day roadmap we run to turn ad spend into profit.

Strategy90-day roadmap
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Guide
The $10M Google Ads Funnel

The full-funnel framework behind $10M+ in managed spend: demand capture vs demand gen, how the channels stack, and where the budget actually earns its place.

Full-funnelGoogle Ads
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