ECOMMERCE PPC & ANALYTICS
Scale on Profit, Not Platform ROAS
For DTC and online retail brands tired of trusting a ROAS the platform reports to itself. We instrument contribution-margin profit with server-side tracking and a warehouse beneath the ads, so you scale on what actually makes money. Get clarity before you commit.
Fig. 01 · Profit ledger
Example store. Each $80.00 order loses its COGS, shipping, fees, returns and ad cost, and what is left is its contribution margin. Raise the monthly ad spend: the platform keeps reporting a high ROAS that says scale, while bank-matched contribution profit peaks at about $125k a month and then falls.
- Order$80.00
- COGS−$32.00
- Shipping−$9.60
- Fees−$2.40
- Returns−$5.60
- Ad cost−$15.19
- Margin$15.21
Platform ROAS
6.00×
Scale ↑Self-reported
Contribution profit
$40.1k/mo
Scale ↑Bank-matched
- Ad click
- Add to cart
- Purchase
- Profit
Platform ROAS counts the revenue it takes credit for. We measure to contribution profit.
$10M+
Ad spend managed
Across channels & continents
9 yrs
Paid media & analytics
Founder-led
Google Partner
Clutch-recognized · Upwork Top 1%
THE REAL PROBLEM
Your platform ROAS is lying. Cheerfully.
Post-iOS, every channel over-reports the revenue it “drove.” Scaling on that number is scaling on a story.
Example
ROAS that doesn’t match the bank
Each platform claims credit for the same sale. Add them up and you have “made” more than you actually sold.
Revenue, not profit
A 4x ROAS on a 20%-margin product can lose money. Revenue ROAS hides which products and channels actually profit.
A black-box feed & PMax
Shopping and Performance Max spend where they want, then the report grades them on their own homework.
No measurement layer
Plenty of agencies talk margin and LTV. Almost none own the server-side and warehouse that make profit knowable.
OUR APPROACH
We instrument profit, then scale on it
The 3-Pillar Method™ on ecommerce economics: revenue ROAS is a story, contribution margin is the truth, so we measure and bid to profit.
Measured to Contribution Profit
Server-side / CAPI plus a warehouse that joins ad spend to orders, COGS and returns, so true profit-ROAS is known by product and by channel, not platform-reported.
Structured for Profitable Scale
Shopping, PMax and Search structured and fed clean profit signals, so the auction scales margin, not just revenue.
Creative & Feed That Convert
Feed quality treated as table stakes, with creative and message tuned per channel to lift profit, not vanity ROAS.
WHAT WE DO FOR ECOMMERCE BRANDS
Every dollar judged on profit, not platform ROAS
- Shopping
- Performance Max
- Search
- Meta
- Feed
- Google & Microsoft Shopping, Performance Max & Search
- Meta & social ads for prospecting and retargeting
- Server-side / CAPI tracking, accurate post-iOS
- A warehouse joining ad spend to orders, COGS & returns
- Contribution-margin / profit-true ROAS by product & channel
- Product feed optimization, done right (table stakes)
- LTV & repeat-purchase value fed into smart bidding
- One dashboard: profit-ROAS & contribution margin by channel
WHAT YOU GET
Spend that scales margin
Profit-true ROAS you can trust
Contribution margin by product and channel, reconciled to the bank, not a number the platform reports to itself.
Budget that scales margin
The auction fed profit signals, so spend chases the products and channels that actually make money, not vanity revenue.
One source of truth on the P&L
Ad spend, orders, COGS and returns in one place, so you finally see real profit, not platform-reported ROAS.
WHY A PARTNER
nn.partners vs the two ways brands usually buy growth
Most brands hire a volume PPC shop or an agency that talks margin but still ships platform ROAS. Here’s the difference.
| nn.partners | Volume PPC shop | “Margin-talk” agency | |
|---|---|---|---|
| What you get | Campaigns scaled on contribution profit | More revenue ROAS | Margin language, platform numbers |
| Measured to | True profit by product & channel | Platform-reported ROAS | Says profit, ships ROAS |
| Measurement layer | Server-side + warehouse we own | Basic browser pixels | None — it is talk |
| Product feed | Optimized, treated as table stakes | The whole offering | Outsourced |
| LTV | Fed into bidding | Ignored | Mentioned |
| Accountability | One founder-led team, ads + analytics | Pooled junior reps | An account manager |
| Risk | Request an audit; get clarity on how things stand | Locked retainer | Locked retainer |
What you get
nn.partnersCampaigns scaled on contribution profit
- Volume PPC shop
- More revenue ROAS
- “Margin-talk” agency
- Margin language, platform numbers
Measured to
nn.partnersTrue profit by product & channel
- Volume PPC shop
- Platform-reported ROAS
- “Margin-talk” agency
- Says profit, ships ROAS
Measurement layer
nn.partnersServer-side + warehouse we own
- Volume PPC shop
- Basic browser pixels
- “Margin-talk” agency
- None — it is talk
Product feed
nn.partnersOptimized, treated as table stakes
- Volume PPC shop
- The whole offering
- “Margin-talk” agency
- Outsourced
LTV
nn.partnersFed into bidding
- Volume PPC shop
- Ignored
- “Margin-talk” agency
- Mentioned
Accountability
nn.partnersOne founder-led team, ads + analytics
- Volume PPC shop
- Pooled junior reps
- “Margin-talk” agency
- An account manager
Risk
nn.partnersRequest an audit; get clarity on how things stand
- Volume PPC shop
- Locked retainer
- “Margin-talk” agency
- Locked retainer
Profit
what we scale on, not platform ROAS
the wedge
1
source of truth on the P&L
spend to COGS to returns
$10M+
ad spend managed
WHO RUNS YOUR ACCOUNT
Ads and the profit plumbing beneath them — one founder-led team
Lots of agencies talk margin. Almost none own the measurement that makes profit knowable. Your account is run by Nik Vdovenko, founder — 9 years and $10M+ in managed spend. You work directly with the strategist who owns the ads AND the server-side and warehouse that prove contribution profit. Your accounts and your warehouse are yours, in your own cloud, from day one.
Profit
Measured, not platform ROAS
Founder-led
Senior attention, no handoff
You own it
Your accounts & warehouse, your cloud
Request audit
Get clarity before you commit
HOW IT WORKS
Get clarity before you commit
Request Profit-ROAS Audit
We review your ROAS reporting, your feed and where platform-reported numbers diverge from real contribution margin. No obligation.
Build the Profit Layer
We wire up server-side tracking and a warehouse that joins spend to orders, COGS and returns, so profit-ROAS is knowable. Request an audit; get clarity on how things stand and areas of growth.
Scale on Margin
Ongoing management with profit signals fed into the auction, so budget scales the products and channels that actually make money.
Request a profit-ROAS audit; get clarity on how things stand.
CLIENT STORIES
Brands that finally see real profit
FAQ
Questions ecommerce founders ask
MORE INDUSTRIES
We go deep in other verticals too
LET’S GROW TOGETHER
Scale on profit, not platform ROAS.
One team runs your ads and the profit plumbing beneath them, so every dollar is judged on real contribution margin, by product and channel.
Profit
not platform ROAS
$10M+
Ad spend managed
9 yrs
Paid media & analytics
Request
Profit-ROAS audit