Ecommerce PPC & Analytics
Scale on Profit, Not Platform ROAS
For DTC and online retail brands done trusting a ROAS the platform reports to itself. We instrument contribution-margin profit with server-side tracking and a warehouse beneath the ads, so you scale on what actually makes money. See the work before you pay.
Free, no-obligation audit. No locked retainer to start.
The Real Problem
Your platform ROAS is lying. Cheerfully.
Post-iOS, every channel over-reports the revenue it “drove.” Scaling on that number is scaling on a story.
ROAS that doesn’t match the bank
Each platform claims credit for the same sale. Add them up and you have “made” more than you actually sold.
Revenue, not profit
A 4x ROAS on a 20%-margin product can lose money. Revenue ROAS hides which products and channels actually profit.
A black-box feed & PMax
Shopping and Performance Max spend where they want, then the report grades them on their own homework.
No measurement layer
Plenty of agencies talk margin and LTV. Almost none own the server-side and warehouse that make profit knowable.
Our Approach
We instrument profit, then scale on it
The 3-Pillar Method™ on ecommerce economics: revenue ROAS is a story, contribution margin is the truth, so we measure and bid to profit.
Measured to Contribution Profit
Server-side / CAPI plus a warehouse that joins ad spend to orders, COGS and returns, so true profit-ROAS is known by product and by channel, not platform-reported.
Structured for Profitable Scale
Shopping, PMax and Search structured and fed clean profit signals, so the auction scales margin, not just revenue.
Creative & Feed That Convert
Feed quality treated as table stakes, with creative and message tuned per channel to lift profit, not vanity ROAS.
What We Do for Ecommerce Brands
Every dollar judged on profit, not platform ROAS
- Google & Microsoft Shopping, Performance Max & Search
- Meta & social ads for prospecting and retargeting
- Server-side / CAPI tracking, accurate post-iOS
- A warehouse joining ad spend to orders, COGS & returns
- Contribution-margin / profit-true ROAS by product & channel
- Product feed optimization, done right (table stakes)
- LTV & repeat-purchase value fed into smart bidding
- One dashboard: profit-ROAS & contribution margin by channel
What You Get
Spend that scales margin
Profit-true ROAS you can trust
Contribution margin by product and channel, reconciled to the bank, not a number the platform reports to itself.
Budget that scales margin
The auction fed profit signals, so spend chases the products and channels that actually make money, not vanity revenue.
One source of truth on the P&L
Ad spend, orders, COGS and returns in one place, so you finally see real profit, not platform-reported ROAS.
Why a Partner
nn.partners vs the two ways brands usually buy growth
Most brands hire a volume PPC shop or an agency that talks margin but still ships platform ROAS. Here’s the difference.
| nn.partners | Volume PPC shop | “Margin-talk” agency | |
|---|---|---|---|
| What you get | Campaigns scaled on contribution profit | More revenue ROAS | Margin language, platform numbers |
| Measured to | True profit by product & channel | Platform-reported ROAS | Says profit, ships ROAS |
| Measurement layer | Server-side + warehouse we own | Basic browser pixels | None — it is talk |
| Product feed | Optimized, treated as table stakes | The whole offering | Outsourced |
| LTV | Fed into bidding | Ignored | Mentioned |
| Accountability | One founder-led team, ads + analytics | Pooled junior reps | An account manager |
| Risk | Free audit, pay after 30 days | Locked retainer | Locked retainer |
How It Works
See the work before you pay
Free Profit-ROAS Audit
We review your ROAS reporting, your feed and where platform-reported numbers diverge from real contribution margin. No obligation.
Build the Profit Layer
We wire up server-side tracking and a warehouse that joins spend to orders, COGS and returns, so profit-ROAS is knowable. You only pay after 30 days, once you’ve seen the work.
Scale on Margin
Ongoing management with profit signals fed into the auction, so budget scales the products and channels that actually make money.
Client Stories
Brands that finally see real profit
“Our business grew exponentially.”
“He’s been invaluable in not only running our ad campaigns, but also helping improve our overall reporting and business model.”
“They genuinely care about getting the best outcome for clients and go above and beyond.”
FAQ
Questions ecommerce founders ask
Q My ROAS looks great. Why change anything?
Platform ROAS over-reports post-iOS and counts revenue, not margin. A high ROAS on a thin-margin product can lose money. We show you true contribution profit so you scale what actually pays.
Q Can you actually measure profit, not just revenue?
Yes. A warehouse joins ad spend to orders, COGS and returns, so profit-ROAS is known by product and channel, reconciled to the bank — not platform-reported.
Q Do you handle product feed management?
Yes, and we treat it as table stakes, not the headline. Feed quality is necessary; the differentiator is the profit measurement on top of it.
Q Do I own my accounts and data?
Completely. Your ad accounts and your warehouse live in your own cloud and stay with you. No lock-in.
Q How do I know it works before committing?
Free audit, then a pay-after-30-days model. You see the work first. No fake “X ROAS or it’s free” guarantee.
Q What does it cost?
Scoped on the call to your catalog and spend. As a frame: a fraction of an in-house media + analytics hire. (Pricing kept off-page for now.)
More Industries
We go deep in other verticals too
Contractors & Home Services
Cost per booked job, with call tracking and offline revenue import.
See Home Services →Insurance Agencies
Ads measured to bound policies and renewal value, not leads.
See Insurance →eLearning & Online Schools
Spend tied to enrollments and student LTV, not signups.
See eLearning →Book your profit-ROAS strategy call
Tell us what you sell and how you measure ROAS today. We’ll come prepared with a real read on where platform-reported numbers diverge from real profit.
Let’s grow together
Scale on profit, not platform ROAS.
One team runs your ads and the profit plumbing beneath them, so every dollar is judged on real contribution margin, by product and channel.