Skip to content

INSURANCE AGENCIES

Know Which Ad Dollars Wrote Policies

Not just which ones made the phone ring. For insurance agencies tired of paying for leads that never bind, we tie every click to a bound policy and its renewal value, track the calls, and keep it compliant. Get clarity before you commit.

Book Your Data AuditRequest Strategy Call

Fig. 01 · Click to bound policy

Example
Lead

Google AdsClick Click

Cost per lead
$0
Cost per bound policy
$0
Renewal value
$0

Example leads flow from Google Ads, Microsoft Ads and Meta through a consent check to the phone. Most stop when the phone rings; a few get a quote; one in twelve binds. A bound policy renews each year and its value grows. Use the left and right arrow keys, or tap, to follow one lead to its outcome.

  1. Ad click
  2. Leads & calls
  3. Quotes (close rate)
  4. Policies

Most insurance PPC stops counting at the lead. We measure all the way to written policies.

  • Trusted by agency owners & brokers

  • $10M+

    Ad spend managed

    Across channels & continents

  • 9 yrs

    Paid media & analytics

    Founder-led

    • Google Partner
    • Meta Business Partner
    • Clutch
    • Upwork Top 1%

    Google Partner

    Clutch-recognized · Upwork Top 1%

THE REAL PROBLEM

Most insurance PPC measures the wrong thing

A cheap lead that never binds is the most expensive thing in your account, and the ad platform is optimizing straight toward it.

Example

  1. Brutal, expensive clicks

    Insurance clicks run $40-80+ in an auction crowded by aggregators and big-brand budgets . Every wasted one stings.

  2. Leads that never bind

    The pipeline fills with quotes and tire-kickers, and the platform happily optimizes toward the cheap lead, not the written policy.

  3. No line to bound policies

    Reports stop at the form. Nothing connects a campaign to a written policy, its premium, or its renewal value.

  4. Compliance is a real exposure

    Quote forms carry PII. “Just drop more pixels” is a regulated-data risk, not a measurement plan.

OUR APPROACH

We measure past the lead, to the bound policy

The 3-Pillar Method™ bent into insurance economics: a policy is a multi-year annuity, so we measure and bid to written premium and renewal, not lead count.

  1. Measured to the Bound Policy

    Ad → quote → bound-policy attribution, call tracking, offline policy-bind import from your CRM/AMS, and renewal value fed back, all on compliant, consent-aware server-side measurement.

  2. Structured by Line of Business

    Campaigns split by line and intent, with bidding managed against bound-policy value per line, so the auction works for your book, not against it.

  3. Compliant Message Match

    Copy and landing pages matched to each line and intent, compliant by design, built to turn expensive clicks into quotes and binds, not just form fills.

See the full 3-Pillar Method

WHAT WE DO FOR INSURANCE AGENCIES

Every dollar accountable to written business

  • Health
  • Life
  • Final expense
  1. Google & Microsoft Search across your lines of business
  2. Meta & social ads for demand generation and retargeting
  3. Call tracking — every bind that starts on the phone attributed
  4. Offline policy-bind import from your CRM / AMS
  5. Renewal & LTV value fed back into smart bidding
  6. Compliant, consent-aware server-side measurement that protects PII
  7. Landing pages matched to each line and intent
  8. One dashboard on your book: cost per bound policy, premium & renewals

What You Get

Spend that grows the book

  • Cost per bound policy

    Budget judged on written policies and premium, not raw lead count, so spend follows what actually binds.

  • A book that retains

    Renewal value fed back into bidding, so the platform learns toward business that stays, not one-off cheap leads.

  • One source of truth on your book

    Calls, forms and offline binds in one place, compliant by design, so you finally see which spend writes business.

Why a Partner

nn.partners vs the two ways agencies usually buy growth

Most agencies either buy shared leads from a vendor or hire a generalist PPC shop. Here’s what changes when ads and the measurement run together.

nn.partnersLead vendorGeneralist PPC agency
What you getCampaigns measured to written policiesA list of shared leadsClicks & form fills
Measured toBound policy + renewal valueLead deliveredThe lead
Calls & offline bindsTracked + imported from your CRMNot your dataRarely tracked
ComplianceConsent-aware server-sideShared-data riskBasic browser pixels
ExclusivityYour account, your dataLeads resold to competitorsYour account
AccountabilityOne founder-led team, ads + analyticsA volume sellerA junior account manager
RiskRequest an audit; get clarity on how things standPay per lead, bind or notLocked retainer

  • What you get

    nn.partnersCampaigns measured to written policies

    Lead vendor
    A list of shared leads
    Generalist PPC agency
    Clicks & form fills

  • Measured to

    nn.partnersBound policy + renewal value

    Lead vendor
    Lead delivered
    Generalist PPC agency
    The lead

  • Calls & offline binds

    nn.partnersTracked + imported from your CRM

    Lead vendor
    Not your data
    Generalist PPC agency
    Rarely tracked

  • Compliance

    nn.partnersConsent-aware server-side

    Lead vendor
    Shared-data risk
    Generalist PPC agency
    Basic browser pixels

  • Exclusivity

    nn.partnersYour account, your data

    Lead vendor
    Leads resold to competitors
    Generalist PPC agency
    Your account

  • Accountability

    nn.partnersOne founder-led team, ads + analytics

    Lead vendor
    A volume seller
    Generalist PPC agency
    A junior account manager

  • Risk

    nn.partnersRequest an audit; get clarity on how things stand

    Lead vendor
    Pay per lead, bind or not
    Generalist PPC agency
    Locked retainer

  • Bound policy

    what we optimize to, not the lead

    the wedge

  • 1

    source of truth on your book

    calls + offline binds

  • $10M+

    ad spend managed

Nik Vdovenko, founder of nn.partners

Who Runs Your Account

Ads and the tracking beneath them, one founder-led team

Your book is too valuable for a junior account manager and a lead vendor who resells your prospects. Your account is run by Nik Vdovenko, founder, with 9 years and $10M+ in managed spend. You work directly with the strategist who owns the ads AND the analytics that tie spend to bound policies.

Book a strategy call directly

  • Bound policies

    Measured, not just leads

  • Founder-led

    Senior attention, no handoff

  • Compliant

    Consent-aware, PII protected

  • Request audit

    Get clarity before you commit

How It Works

Get clarity before you commit

  1. Request Insurance Audit

    We review your campaigns by line, the tracking beneath them, and where spend leaks into leads that never bind. No obligation.

  2. Build & Measure to Binds

    We wire up call tracking, offline policy-bind import and compliant server-side measurement, then structure campaigns to bid on written premium. Request an audit; get clarity on how things stand and areas of growth.

  3. Manage & Grow the Book

    Ongoing management with budget following bound policies and renewal value, on one source of truth you can trust.

Book Your Data Audit

Request an insurance audit; get clarity on how things stand.

Client Stories

Agencies that finally see what writes business

  • Our business grew exponentially.

    Leo Vorontsov, Founder & CEO, Contractors Intelligence School

  • He’s been invaluable in not only running our ad campaigns, but also helping improve our overall reporting and business model.

    Martin Ochwat, Partner, Dundas Insurance

  • They genuinely care about getting the best outcome for clients and go above and beyond.

    Matt Wood, Head of Digital, Karman Digital

FAQ

Questions agency owners ask

Exactly the point. We measure to the bound policy and its premium, not the lead, and bind the platform’s bidding to written premium so budget chases policies, not cheap clicks.

That’s why call tracking and offline policy-bind import are core, not add-ons. The bind flows back from your CRM/AMS to the campaign that earned it, with premium value attached.

Compliance copy is table stakes. We make it true at the measurement layer: consent-aware, server-side tracking that protects regulated PII while keeping signal quality high.

We don’t promise cheap clicks. We make every expensive click accountable to a written policy, so you stop paying for clicks that never bind.

No. We run your own account and your own data; nothing is resold to a competitor. The book and the data are yours.

Request an insurance audit; get clarity on how things stand and areas of growth. You see the work first. Get clarity on how things stand.

Pricing is scoped on the strategy call, to your spend and complexity. You get the full ads-and-analytics function under one roof, run by a senior team, for less than building and staffing it in-house. Request an insurance audit; get clarity on how things stand and areas of growth.

More Industries

We go deep in other verticals too

Not listed? Let’s still talk

Let’s grow together

Measured to bound policies, not leads.

One team runs your insurance ads and the measurement beneath them, so every dollar ties to a written policy and its renewal value, compliant by design.

  • Bound

    policies, not leads

  • $10M+

    Ad spend managed

  • 9 yrs

    Paid media & analytics

  • Request

    Insurance audit

Book your data audit

Your account Step 1 of 2

Tell us a bit about your account. We’ll come prepared with a real look at what’s leaking.

Monthly ad spend
Platforms that you use Optional

48-hour turnaround after getting access.

Book a strategy call directly