Insurance Agencies
Know Which Ad Dollars Wrote Policies
Not just which ones made the phone ring. For insurance agencies tired of paying for leads that never bind, we tie every click to a bound policy and its renewal value, track the calls, and keep it compliant. See the work before you pay.
Free, no-obligation audit. No locked retainer to start.
The Real Problem
Most insurance PPC measures the wrong thing
A cheap lead that never binds is the most expensive thing in your account, and the ad platform is optimizing straight toward it.
Brutal, expensive clicks
Insurance clicks run $40-80+ in an auction crowded by aggregators and big-brand budgets . Every wasted one stings.
Leads that never bind
The pipeline fills with quotes and tire-kickers, and the platform happily optimizes toward the cheap lead, not the written policy.
No line to bound policies
Reports stop at the form. Nothing connects a campaign to a written policy, its premium, or its renewal value.
Compliance is a real exposure
Quote forms carry PII. “Just drop more pixels” is a regulated-data risk, not a measurement plan.
Our Approach
We measure past the lead, to the bound policy
The 3-Pillar Method™ bent into insurance economics: a policy is a multi-year annuity, so we measure and bid to written premium and renewal, not lead count.
Measured to the Bound Policy
Ad → quote → bound-policy attribution, call tracking, offline policy-bind import from your CRM/AMS, and renewal value fed back, all on compliant, consent-aware server-side measurement.
Structured by Line of Business
Campaigns split by line and intent, with bidding managed against bound-policy value per line, so the auction works for your book, not against it.
Compliant Message Match
Copy and landing pages matched to each line and intent, compliant by design, built to turn expensive clicks into quotes and binds, not just form fills.
What We Do for Insurance Agencies
Every dollar accountable to written business
- Google & Microsoft Search across your lines of business
- Meta & social ads for demand generation and retargeting
- Call tracking — every bind that starts on the phone attributed
- Offline policy-bind import from your CRM / AMS
- Renewal & LTV value fed back into smart bidding
- Compliant, consent-aware server-side measurement that protects PII
- Landing pages matched to each line and intent
- One dashboard on your book: cost per bound policy, premium & renewals
What You Get
Spend that grows the book
Cost per bound policy
Budget judged on written policies and premium, not raw lead count, so spend follows what actually binds.
A book that retains
Renewal value fed back into bidding, so the platform learns toward business that stays, not one-off cheap leads.
One source of truth on your book
Calls, forms and offline binds in one place, compliant by design, so you finally see which spend writes business.
Why a Partner
nn.partners vs the two ways agencies usually buy growth
Most agencies either buy shared leads from a vendor or hire a generalist PPC shop. Here’s what changes when ads and the measurement run together.
| nn.partners | Lead vendor | Generalist PPC agency | |
|---|---|---|---|
| What you get | Campaigns measured to written policies | A list of shared leads | Clicks & form fills |
| Measured to | Bound policy + renewal value | Lead delivered | The lead |
| Calls & offline binds | Tracked + imported from your CRM | Not your data | Rarely tracked |
| Compliance | Consent-aware server-side | Shared-data risk | Basic browser pixels |
| Exclusivity | Your account, your data | Leads resold to competitors | Your account |
| Accountability | One founder-led team, ads + analytics | A volume seller | A junior account manager |
| Risk | Free audit, pay after 30 days | Pay per lead, bind or not | Locked retainer |
How It Works
See the work before you pay
Free Insurance Audit
We review your campaigns by line, the tracking beneath them, and where spend leaks into leads that never bind. No obligation.
Build & Measure to Binds
We wire up call tracking, offline policy-bind import and compliant server-side measurement, then structure campaigns to bid on written premium. You only pay after 30 days, once you’ve seen the work.
Manage & Grow the Book
Ongoing management with budget following bound policies and renewal value, on one source of truth you can trust.
Client Stories
Agencies that finally see what writes business
“Our business grew exponentially.”
“He’s been invaluable in not only running our ad campaigns, but also helping improve our overall reporting and business model.”
“They genuinely care about getting the best outcome for clients and go above and beyond.”
FAQ
Questions agency owners ask
I already get leads. I need policies.
Exactly the point. We measure to the bound policy and its premium, not the lead, and bind the platform’s bidding to written premium so budget chases policies, not cheap clicks.
My binds happen on the phone and close days later in my CRM.
That’s why call tracking and offline policy-bind import are core, not add-ons. The bind flows back from your CRM/AMS to the campaign that earned it, with premium value attached.
Every agency says they know insurance compliance.
Compliance copy is table stakes. We make it true at the measurement layer: consent-aware, server-side tracking that protects regulated PII while keeping signal quality high.
Clicks in my lines are insanely expensive.
We don’t promise cheap clicks. We make every expensive click accountable to a written policy, so you stop paying for clicks that never bind.
Do you sell shared leads?
No. We run your own account and your own data; nothing is resold to a competitor. The book and the data are yours.
How do I know it works before committing?
Free insurance audit, then a pay-after-30-days model. You see the work first. No locked retainer to start.
What does it cost?
Scoped on the call to your lines and spend. As a frame: a fraction of an in-house media + analytics hire. (Pricing kept off-page for now.)
More Industries
We go deep in other verticals too
Contractors & Home Services
Cost per booked job, with call tracking and offline revenue import.
See Home Services →Ecommerce PPC & Analytics
Profit-true ROAS, not platform-reported vanity numbers.
See Ecommerce →eLearning & Online Schools
Spend tied to enrollments and student LTV, not signups.
See eLearning →Book your insurance strategy call
Tell us which lines you run and how you track binds today. We’ll come prepared with a real read on where spend leaks into leads that never bind.
Let’s grow together
Measured to bound policies, not leads.
One team runs your insurance ads and the measurement beneath them, so every dollar ties to a written policy and its renewal value, compliant by design.