Black Friday for Service Businesses: 15 US Offers That Got Creative

What US service and lead-gen businesses offered for Black Friday 2025, read on the page or email that sold each offer, and the rule an owner can copy.

Services and lead generation businesses are the kind of folks that are a little bit hesitant to participate in Black Friday, because many of them think that there's actually very little that they can offer a discount on. And indeed, you can't pay less to your workers, and you can't pay half price to a person in your team who will be delivering the job. Or if there are some materials involved, it's not as easy to offer discounts on them.

I think most of them get it wrong because they think it's not for them. You shouldn't be selling your products at a loss. But I encourage you to think if participating in the buying spree makes sense for your business, if you actually want to participate. And most of the time the answer is yes.

And if that is the case, maybe let's reframe it. Would you want more people to know that your business exists and consider buying from you? I guess most business owners would answer yes to that. So Black Friday is this opportunity to make it happen. And being smart about this is actually what separates those who make this day a milestone, a landmark in terms of sales and performance, and those who skip it and go on with their day.

As a marketer, I always tell my clients to skip offering discounts. Discounts erode the price perception by people. And when offered without regard, without consideration, they actually do more harm than good, especially in the long term. But there is a big, big but. There is one exception. And that one exception is Black Friday.

It's one of those events during the year where there is a lot of buying going on. It's like a wave that you can either ignore, which is fine, or you can try riding it. Worst case scenario, the offer you thought would work will not be as compelling, and you learn something. Best case scenario, it can lead to probably one of the strongest sales days for your business.

Some companies actually are being very creative about what makes an offer. So we put together a list of top non-ecommerce Black Friday offers that service businesses used, 13 of them in 2025.

Below: 15 offers, each with its source and the rule behind it.

Not every owner plays. The owner of TomCat Bikes in Portland, Oregon, joked to the trade press about "+Black Friday pricing, where everything is 20% higher" (Bicycle Retailer, 26 Nov 2025). It was a joke in an email, not a price he posted.

How we picked

Nobody publishes results for a Black Friday offer, so we ranked what each business sold and how

1. 179 service and lead-gen businesses in the pool; 131 passed our gates.
2. 15 offers picked, after a second reader re-read 34 of them on the best source we could open.
3. 171 of 179 state no result, so we rank the offer, not the outcome.

How we picked, in full

In the pool

179service businesses

US base

150on record

Past the gates

131

Usable

27after a second read

Last Black Friday · US service businesses

The 15 at a glance

1. 01Photography by Kimberly MurphyWaverly, IowaA true cap2025To thank all my families, I am offering a one-day-only Black Friday Deal valid for 2025.Rule Publish how many of each discount exist; a capped count sells the early bookings without discounting every session.
2. 02Visit Auto RepairDavis, CAA true cap2025Black Friday Campaign Full Synthetic Oil Change for $39.99Rule One cheap service, one day, a cap, a phone number, posted on your Google Business Profile.
3. 03SDBotoxSan Diego, CASpend it later2025Purchase a 200 dollar gift card, receive 25 dollars…Rule Make the bonus card valid only after the holidays, so the gift brings a second visit when you need it.
4. 04SignaturelyCovina, CAA contact first2025Just reach out via live chat to claim your discount.Rule When a sales or support team can take it, make the discount a chat, not a code.
5. 05Law Offices of R.F. Wittmeyer, Ltd.Arlington Heights, ILFairness or a cause2025, Giving Tuesdaywill make a donation equal to 10 percent of all sales at Gerry's CaféRule Back one local business for one day and tell your own clients to go there.
6. 06Excuria Salon & SpaWilliamsville, NYSpend it later2025From November 28–30 only, you'll receive a $20 Promo Card when you purchase a $100 Gift Card!Rule Sell gift cards with a bonus card; leave the service price list alone.
7. 07WP FusionDelaware, USAFairness or a cause2025If you purchased WP Fusion within 72 hours before the promotion started, we will honor the 30% discount on your purchase.Rule Write the fairness rules into the offer: the early-buyer refund, the no-rise pledge, the loyalty tiers.
8. 08Sunburst Ski HillKewaskum, WISpend it later2025Pay $89 for a $100 Gift CardRule Long validity turns a small discount into an easy yes.
9. 09The CE ShopGreenwood Village, COOne list, one code, one prize2025anyone who purchases a Pre-Licensing course from The CE Shop will be automatically entered to win an Ultimate Career Starter Kit.Rule Give a prize that helps the buyer start work, and tie entry to completion.
10. 10HarborChase of TamaracTamarac, FLA contact first2025For a limited time, new residents can move in for $72 in 72 Hours during Black Friday weekendRule If you charge a one-time setup or entrance fee, fold it into a memorable weekend price with a sign-by date and keep the recurring fee intact.
11. 11PMT House of DanceNew York, NYSpend it later2025Promotion valid only from 11/28/2025 until 11/29/2025, only.Rule Price the bigger pack lower per class and let the buyer delay activation, so the holiday sale fills the winter calendar.
12. 12OREP Education NetworkSan Diego, CAOne list, one code, one prize2025Appraisers: Enjoy Black Friday 35% Off Appraiser CERule Use your own trade publication's list for a one-audience email with one code.
13. 13CleanSpot LLCFort Collins, COSpend it later2025…Book 3 Cleanings, Get the 4th…Rule Make the bonus fourth visit land when your calendar is empty.
14. 14SunrunSacramento and San Diego marketsA contact first2024, the page title says 2025Each eligible Participant will receive $50Rule If the sales team needs sits, price the sit, and run it in two markets first.
15. 15Sam AdlerSouth FloridaOne list, one code, one prize2024, inferred from "last Black Friday"5 Days of DealsRule Pair a cheap entry with a high-ticket seat; test the middle price last.

Pattern 1 of 5

A true cap sells the early bookings without discounting every job

A photographer published how many of each discount code existed. An auto shop capped a $39.99 oil change at the first 100 customers.

Seen at: a small photography studio and a small auto repair shop.

01/15BF2025family and newborn photography · Waverly, Iowa · small

Photography by Kimberly MurphyPublish how many of each discount exist

A family photographer ran a one-day Black Friday deal with a fixed, public number of each discount code.

The offer, in their words

“To thank all my families, I am offering a one-day-only Black Friday Deal valid for 2025.”

The original

Our visualOpen larger

What they did

• One day only. One code at 50% off, two at 25% off, one surprise code and ten at 10% off: 14 codes for Des Moines area sessions.
• Plus a separate 50% code for the Cedar Valley only, and minis are excluded from it.
• The form is the whole campaign. Packages on it run from $250 minis to a $1,000.00 First Year Package.

The rule to copy

• Publish how many of each discount exist; a capped count sells the early bookings without discounting every session.
• The deepest cut exists once, and the form says so.

Proof and sources · Back to the list

02/15BF2025auto repair · Davis, CA · small

Visit Auto RepairOne cheap service, one day, a cap and a phone number

An auto shop offered one service at one price for one day, capped at 100 customers and booked by phone or text only.

The offer, in their words

“Black Friday Campaign Full Synthetic Oil Change for $39.99”

The original

Our visualOpen larger

What they did

• One service: a full synthetic oil change for $39.99, with oil, filter and labor included.
• One day, Friday 28 November 2025, and a cap of 100 customers.
• Call or text ahead to reserve. No walk-ins at that price.

The rule to copy

• One cheap service, one day, a cap, a phone number, posted on your Google Business Profile.

Proof and sources · Back to the list

I think this is one of the smart ways businesses can use a stack of offers, a stack of reasons why people should engage. Here they obviously did a very smart thing, which is offering a discount and creating a scarcity on the discount.

I think it's brilliant, because maybe they are offering this at a smaller profit than they usually do, and they're doing it strategically, not to shoot themselves in the foot. If there is more demand than they can realistically serve at a lower profit mark, they just don't want to do that. And that's exactly what I think most businesses should do.

The same is true for the number of codes, the number of customers. I think it speaks volumes about the smart approach to that event.

Pattern 2 of 5

A bonus card valid in January moves holiday money into your slow months

Five businesses sold something to use later: gift cards with a bonus card (two of them), a gift card good for five years, class cards that start when the buyer is ready, and a fourth clean before 3 January.

Seen at: a small med spa chain, a small dance school, and three local businesses: a salon and spa, a ski hill and a house cleaner.

03/15BF2025med spa chain · San Diego, CA · small

SDBotoxA bonus card you can only spend from January

A San Diego med spa chain sold gift cards with a bonus card that works only from January to May.

The offer, in their words

“Purchase a 200 dollar gift card, receive 25 dollars free; Purchase a 500 dollar gift card, receive 75 dollars free; Purchase a 1,000 dollar gift card, receive 200 dollars free”

The original

Our visualOpen larger

What they did

• Three gift card tiers: a $25 bonus on $200, $75 on $500, $200 on $1,000.
• The bonus cards work from 1 January to 31 May 2026, after the holiday rush.
• The sale ran from Monday 24 November through Cyber Monday, 1 December 2025.

The rule to copy

• Make the bonus card valid only after the holidays, so the gift brings a second visit when you need it.

Proof and sources · Back to the list

06/15BF2025salon and spa · Williamsville, NY · local

Excuria Salon & SpaSell gift cards with a bonus and leave the service prices alone

A salon and spa emailed its list a Black Friday weekend offer: bonus promo cards with gift cards, and no cut to service prices.

The offer, in their words

“From November 28–30 only, you'll receive a $20 Promo Card when you purchase a $100 Gift Card!”

The original

Our visualOpen larger

What they did

• Weekend only, 28 to 30 November: a $20 promo card with a $100 gift card.
• Through 31 December 2025: a $40 promo card with a $200 gift card, and a spa robe valued at $140 with a $395 gift card bought in person, “while supplies last”, in the salon's words.
• The only percent off was on retail products, not on services.

The rule to copy

• Sell gift cards with a bonus card; leave the service price list alone.

Proof and sources · Back to the list

08/15BF2025ski hill · Kewaskum, WI · local

Sunburst Ski HillLong validity turns a small discount into an easy yes

A Wisconsin ski hill sold $100 gift cards for $89 that stay good for five years.

The offer, in their words

“Pay $89 for a $100 Gift Card”

The original

Our visualOpen larger

What they did

• $89 buys a $100 gift card, good for five years.
• Also on the page: two single-use lift tickets for $79, a four pack of tubing tickets for $99, and season passes from $299.
• The sale started on Thanksgiving Day and ran through Cyber Monday.

The rule to copy

• Long validity turns a small discount into an easy yes.

Proof and sources · Back to the list

11/15BF2025dance school · New York, NY · small

PMT House of DanceA bigger class card, a lower price per class, and a later start

A New York dance school sold three class cards for two days, cheaper per class as the card grows, and let buyers start them up to six months later.

The offer, in their words

“Promotion valid only from 11/28/2025 until 11/29/2025, only.”

The original

Our visualOpen larger

What they did

• In person: 8 classes for $120.00 (expires in 4 months), 15 for $195.00 (8 months), 30 for $360.00 (12 months). That is $15, $13 and $12 per class.
• On Mindbody the same cards cost $126.00, $204.75 and $378.00.
• Two days only: 28 and 29 November 2025.

The rule to copy

• Price the bigger pack lower per class and let the buyer delay activation, so the holiday sale fills the winter calendar.

Proof and sources · Back to the list

13/15CM2025house cleaning · Fort Collins, CO · local

CleanSpot LLCPut the bonus visit in your empty weeks

A house cleaner's Cyber Monday offer: book three cleanings and get a fourth, to be used before 3 January.

The offer, in their words

“Cyber Monday Special – Book 3 Cleanings, Get the 4th Free”

The original

Our visualOpen larger

What they did

• Black Friday: 30% off deep cleans.
• Cyber Monday: book three cleanings and get a fourth to use before 3 January, plus an aromatherapy scenting or an eco-friendly product upgrade.
• Gift cards: 25% off digital gift cards, and a $25 bonus card with a $185 gift card.

The rule to copy

• Make the bonus fourth visit land when your calendar is empty.

Proof and sources · Back to the list

You may think that your facility can serve only this number of people at a given point. So if there's going to be thousands of people buying from you, it's just not going to be sustainable. You won't be able to serve them. And Black Friday itself is so short, so you can't really sell that much.

This one invites you to think again. You can sell a coupon or a gift card that people can redeem until a deadline. This is being strategic about what your customers prefer. Maybe getting your service only during Black Friday is not something that they prefer. And you know that. But that shouldn't be an obstacle for you to experiment and invite people to get your service at a time that works best for them.

Coupons and gift cards with an expiration date, that your customers can redeem when it's more convenient to them, are another opportunity that you can tap into.

Pattern 3 of 5

When the discount is a conversation, the sale starts with a contact

Three offers needed the buyer to reach out first: a chat to claim a discount, a lead form and a sign-by date for a senior living move, and $50 for sitting through a solar consultation.

Seen at: a small software company, a mid-size senior living community and a large solar company.

04/15BF2025e-signature software · Covina, CA · small

SignaturelyMake the discount a chat, not a code

An e-signature software company gave its Black Friday rates only to people who asked for them in live chat.

The offer, in their words

“Just reach out via live chat to claim your discount.”

The original

Our visualOpen larger

What they did

• No code on the page. The buyer opens live chat to claim the rate.
• 20% off monthly plans and 35% off yearly plans.
• The sale ran from 25 November to 2 December 2025, with start and end times in Pacific time.

The rule to copy

• When a sales or support team can take it, make the discount a chat, not a code.

Proof and sources · Back to the list

10/15BF2025senior living community · Tamarac, FL · mid

HarborChase of TamaracFold the one-time fee into a weekend price with a sign-by date

A senior living community folded its entrance fee and the last days of November rent into one $72 price for new residents over Black Friday weekend.

The offer, in their words

“For a limited time, new residents can move in for $72 in 72 Hours during Black Friday weekend”

The original

Our visualOpen larger

What they did

• Friday 28 to Sunday 30 November 2025.
• The event page carries a lead form, so the offer starts with a contact for the sales team.
• December rent is still due at signing.

The rule to copy

• If you charge a one-time setup or entrance fee, fold it into a memorable weekend price with a sign-by date and keep the recurring fee intact.

Proof and sources · Back to the list

14/15BF2024, the page title says 2025residential solar · Sacramento and San Diego markets · large

Sunrun2024: Pay for the appointment, not the sale

A large solar company paid invited homeowners $50 for sitting through a qualified in-home sales consultation, in two markets.

The offer, in their words

“Each eligible Participant will receive $50”

The original

Our visualOpen larger

What they did

• Invitation only, in the Sacramento and San Diego markets.
• The $50 arrives 1 to 3 weeks after the consultation.
• The page is titled "2025 $50 Black Friday Sit For Solar Offer", but its binding dates are in 2024.

The rule to copy

• If the sales team needs sits, price the sit, and run it in two markets first.
• Why a 2024 case: a Black Friday offer for an appointment, not a purchase.

Proof and sources · Back to the list

This is an interesting way where businesses can experiment, encouraging their customers to engage with their sales teams. Another smart way that beats the wholesale 30% or whatever discount on everything.

And this is another opportunity to look at how businesses invite people to engage with their business, instead of just following the conventional path of offering the same thing for less money.

Pattern 4 of 5

Fairness and a cause can be the whole offer

A law firm backed a nonprofit cafe for Giving Tuesday. A software maker wrote its fairness rules into the terms: a 72-hour look-back for recent buyers and a pledge not to raise prices on existing licenses.

Seen at: a local law firm and a small WordPress plugin business.

05/15GT2025, Giving Tuesdaylaw firm · Arlington Heights, IL · local

Law Offices of R.F. Wittmeyer, Ltd.Back one local business for one day

A law firm ran no discount at all. For Giving Tuesday, 2 December 2025, it backed a nonprofit cafe in town.

The offer, in their words

“will make a donation equal to 10 percent of all sales at Gerry's Café”

The original

Our visualOpen larger

What they did

• No discount of any kind on the firm's own services.
• The firm has backed Gerry's Café, a nonprofit coffee shop, since 2019.
• The play sends people to another local business, not to the firm.

The rule to copy

• Back one local business for one day and tell your own clients to go there.

Proof and sources · Back to the list

07/15BF2025WordPress plugin (software) · Delaware, USA · small

WP FusionWrite the fairness rules into the offer

A WordPress plugin maker put its Black Friday terms on one page: 30% off, a 72-hour look-back for recent buyers, and a pledge not to raise prices on existing licenses.

The offer, in their words

“If you purchased WP Fusion within 72 hours before the promotion started, we will honor the 30% discount on your purchase.”

The original

Our visualOpen larger

What they did

• Code BFCM2025: 30% off new annual licenses and annual license upgrades.
• Bought in the 72 hours before the sale? The buyer contacts support and gets the 30% too.
• Loyalty renewals: 20% for buyers from before May 2024, 40% for buyers from before January 2021.

The rule to copy

• Write the fairness rules into the offer: the early-buyer refund, the no-rise pledge, the loyalty tiers.

Proof and sources · Back to the list

A law firm gave no discount, and this is again a clever way to ride the wave when people are buying, when people are willing to engage with businesses and willing to explore offers and deals.

Obviously you can't pay a law partner half of their hourly rate because it's Black Friday. It's even laughable that people would do that. But at the same time, attempting to actually be in the conversation and shape it in a way that benefits your business is something to get an inspiration from.

And this just goes to show that the event is not only about selling goods but about being creative about how to put your business in front of the customers at the moment when it matters, the moment when they are actively looking for deals.

Pattern 5 of 5

One list, one code, one prize

Three education businesses: a prize draw that counts only when the buyer finishes the course, one code sent to a house list of appraisers, and a price ladder from $24 to $2,850.

Seen at: a mid-size real estate school and two small education businesses (appraiser courses, food photography).

09/15BF2025real estate pre-licensing school · Greenwood Village, CO · mid

The CE ShopA prize that counts only when the buyer finishes the course

A real estate school entered every Black Friday week buyer into a draw for five career starter kits, but an entry counts only once the course is complete.

The offer, in their words

“anyone who purchases a Pre-Licensing course from The CE Shop will be automatically entered to win an Ultimate Career Starter Kit.”

The original

Our visualOpen larger

What they did

• Five kits: six months of a Homes.com membership, a month of ready-to-post social ads, a branding package and a year of Canva Pro.
• Purchases from 28 November to 5 December 2025 counted.
• Winners to be announced by 15 June 2026.

The rule to copy

• Give a prize that helps the buyer start work, and tie entry to completion.

Proof and sources · Back to the list

12/15BF2025appraiser continuing education · San Diego, CA · small

OREP Education NetworkOne audience, one code, one email

An appraiser education provider sent one Black Friday email with one code to the readers of its own trade magazine.

The offer, in their words

“Appraisers: Enjoy Black Friday 35% Off Appraiser CE”

The original

Our visualOpen larger

What they did

• Code SAVE35: 35% off single courses and continuing education bundles, through 30 November 2025.
• Sent as a special edition to the list of Working RE, OREP's own magazine.
• The one example price in the email is for the 7-Hour CE course.

The rule to copy

• Use your own trade publication's list for a one-audience email with one code.

Proof and sources · Back to the list

15/15BF2024, inferred from "last Black Friday"food photography education · South Florida · small

Sam Adler2024: A cheap entry, a high-ticket seat, and a middle price nobody bought

A food photographer who teaches ran a five-day ladder of offers, from a $24 guide to a $2,850 mastermind. The new $697 middle offer sold none.

The offer, in their words

“5 Days of Deals”

No 2024 original found online; the quote above is from the source named.

What they did

• Three price points across five days: $24, $697 and $2,850.
• The show notes say "last Black Friday" in an October 2025 episode, so the year is 2024 by inference.

The rule to copy

• Pair a cheap entry with a high-ticket seat; test the middle price last.
• Why a 2024 case: an honest flop in the middle tier, which is rarer than a win.

Proof and sources · Back to the list

My read of the strategies that these businesses used is that, first of all, they did the homework. They considered what will actually help them make this day a success, make the extra revenue that they expect. So I read the strategy here as: people actually took the time to think about what they wanted to happen as a result of this campaign.

The second thing is, it seems like the marketing departments actually know their audiences very well. They know what will resonate with them, and how to offer something that should maximize the value and benefit for the customers, while also offering a price that seems to make sense for what they're trying to do.

So I call it a lesson.

What the 15 share: one page, a later date, a contact

If you read between the lines of what these businesses are doing, you may notice that it's not always the discount that businesses use as the linchpin of the strategy. It's knowing their customers, it's having a vision, it's willingness to experiment. And when you have this kind of attitude, you literally can't lose.

This is an opportunity to grow your business, and I encourage you to take it.

11 of the 15 offers live on one page, form, post or email of the business's own. We know the other four from a press release, a chamber listing or a podcast page.

5 sell a visit for later: gift cards with a bonus card (one bonus works only from 1 January), a gift card good for five years, class cards that can start up to six months later, and a fourth clean before 3 January.

5 need the buyer to call, chat, book or meet first: the photographer's booking form, the auto shop's phone line, the software chat, the senior living lead form and the solar consultation.

12 of the 15 are small or local businesses, 2 are mid-size and 1 is a large brand. Only 1 of the 15 shows any result, and that number comes from a podcast host who sells the method.

Five questions to ask about your own offer

Before anything else, spend some time with your AI agent of choice, with a spreadsheet, and plan not only selling more, but actually getting more profit from that initiative. Start with these five questions.

1. Does it fill a week you would otherwise lose?
2. Does it protect the price list?
3. Does the buyer have to talk to you?
4. Is there a cap, and is it true?
5. What happens to the client in January?

Before Black Friday: what to check in Google Ads and Meta

The ad side of things is the one that most businesses intuitively look at when we talk marketing, but Black Friday doesn't start there. It starts first with the strategy and how you want to go about the special deal that you are planning to offer. That's ground zero: the non-negotiable and probably even most important step that I urge you to take before anything else.

Once you have the foundation, the second step, again before we touch the ads, is the offer itself. The offer itself is the landing page: how you explain the offer, how you position it, how you provide reasons for people to engage. And the reason for that is people don't buy from ads. They buy on your website. They buy on the landing page that you create.

Then there is an extra step, and we are still not touching the ads. If you decided to build a new landing page for that special offer, make sure that all of the tracking events that you want to optimize for, be it form signups, be it phone calls, work as well as on the other parts of your website, and there are no gaps. So when you launch ad campaigns, the bidding algorithm can learn and deliver more of what you want to optimize towards.

Once we cover all that, now it's time to think about the ads, and the ads become the simplest step. When you have a landing page, an offer built and a clear, compelling message that you want to deliver, then you decide on the formats. And I would use all of them: text, static images, carousels, and short, medium and longer videos.

The Black Friday readiness checklist is yours to keep: open it, print it, and run it between now and Black Friday. These are its first five checks.

• Send yourself a test lead from your phone: one form and one call.
• Google Ads shows each of your lead actions as working.
• Phone calls from your ads count as leads.
• Your lead form is marked as a key event in GA4.
• Closed sales go back to Google Ads, not only form fills.

Take the checklist: 30 checks in five rounds, each with the why and the how.

Where to start

If you take one thing from these 15: Black Friday is a good opportunity to remind people about your business. If you are in doubt, I actually suggest giving it a try. Use this opportunity and come up with an offer that you may have considered before.

I would lean on the stories that we collected in the article and invite you to learn more about them. Each case links to its source: open the one closest to your business.

And for your Black Friday ads, the most important direction that I want you to remember is: try to be clear. If there is a clear benefit in your offer, make it clear in the ads. Once you have a pack of assets that clearly says what it is, who it's for and what people need to do, then you can experiment with memes and trends. Make the ads clear, use all of the available formats, and make sure that you are being deliberate and strategic about that.

How we picked, in full

The whole funnel, from 179 businesses to 15 offers.

1. 179 service and lead-gen businesses in the pool.
2. 150 with a US base on record.
3. 131 past the gates: a US base, a 2025 Black Friday or Cyber Monday offer (or an older one with a stated reason to show it), and a source we opened ourselves. Giving Tuesday and Small Business Saturday count as part of the Black Friday window.
4. Six scores for each case: how unusual the offer is, the lesson for an owner, the evidence, a public result, the creative we can show, and the fit for a US service business.
5. 34 re-read by a second reader on the best source we could open: 12 confirmed, 19 corrected, 2 refuted, 1 we could not check.
6. 27 still usable after the offer, US and service checks.
7. 15 shown here, and all 15 pass every gate. 2 of them are 2024 offers, each with a written reason to show it, labeled 2024 and last in their sections (Sunrun and Sam Adler). 5 more wait in reserve.
8. 171 of 179 publish no result at all. So we rank the offer, how it worked and the page or email that sold it, not sales.
9. 2 of the 15 are software (Signaturely, WP Fusion) and 1 is a large brand (Sunrun).
10. Four cases rest on a source that is not the company's own page: a press release (Wittmeyer, The CE Shop), a chamber of commerce listing (CleanSpot) and a podcast page (Sam Adler). Each card says so.
11. A second search round looked for more fitness, local health, insurance, legal and lead-gen businesses.

No client or lead of nn.partners is a case, and no marketing agency is a case. Every quote is copied from its source, with the link and the date.

Sources

1. 01 Photography by Kimberly Murphy
   • The deepest code: “BLACKFRIDAY50: for 50% off (one code)” (Booking form, read 9 Nov 2026)
   • The widest code: “BLACKFRIDAY10: for 10% off ( only 10)” (Booking form, read 9 Nov 2026)
   • Base: Waverly, Iowa her contact page gives the studio address, "130 SW 10th St, Waverly, Iowa, 50677" (read 9 Nov 2026); the booking form names the Des Moines area, Ankeny and the Cedar Valley
   • Source: The studio's own booking and payment form
   • Result: No public result
   • Note: The form prints no state and no date.
   • Original: Photography by Kimberly Murphy, Black Friday 2025 booking form (form as read on 10 Nov 2026; it names Black Friday 2025; date from form title and text name Black Friday 2025; the form carries no date)
   • Sources: The studio's Jotform booking form (Black Friday 2025, no date on the form; read 9 Nov 2026)
2. 02 Visit Auto Repair
   • The cap: “Limited to the first 100 customers only.” (Google Business Profile offer post, 28 Nov 2025)
   • The rule: “We don't take walk-ins for this discounted price.” (Google Business Profile offer post, 28 Nov 2025)
   • Base: Davis, CA 5034 Chiles Rd Suite E, on its Google Business Profile
   • Source: The shop's own Google Business Profile post
   • Result: No public result
   • Original: Visit Auto Repair, Black Friday offer post on Google (posted for 28 Nov 2025; date from the post's own offer dates line reads Nov 28, 2025 to Nov 28, 2025)
   • Sources: Google Business Profile offer post (28 Nov 2025)
3. 03 SDBotox
   • When the bonus works: “valid from January 1, 2026 through May 31, 2026” (SDBotox deals page, read 9 Nov 2026)
   • Base: San Diego, CA the site menu lists ten locations in San Diego and Texas, including Austin and Killeen, Texas
   • Source: The company's own deals page
   • Result: No public result
   • Note: The page says it was updated on 20 Aug 2026; the November 2025 version was not seen.
   • Original: SDBotox, Black Friday and Cyber Monday deals page (page as read on 10 Nov 2026; it names Black Friday 2025; date from page text: deals run Monday 24 Nov to Cyber Monday 1 Dec 2025; page shows 'Updated August 20, 2026'; page schema datePublished 2025-11-24)
   • Sources: SDBotox Black Friday and Cyber Monday deals page (sale 24 Nov to 1 Dec 2025)
4. 04 Signaturely
   • The rates: “special rates on monthly (20 % off) and yearly (35 % off) subscriptions” (Signaturely deals page, read 9 Nov 2026)
   • Base: Covina, CA terms page: a California limited liability company
   • Source: The company's own blog page
   • Result: No public result
   • Note: The source page is a deals roundup of several vendors on Signaturely's own blog, stamped "Last updated on November 8, 2026".
   • Original: Signaturely, own Black Friday deal on its blog (page as read on 10 Nov 2026; it names Black Friday 2025; date from page title 'Best Black Friday and Cyber Monday Software Deals of 2025'; deal text gives 25 Nov to 2 Dec 2025; the page shows 'Last updated on November 10, 2026')
   • Sources: Signaturely Black Friday deals page (sale 25 Nov to 2 Dec 2025)
5. 05 Law Offices of R.F. Wittmeyer, Ltd.
   • About the cafe: “currently employs more than 30 adults with disabilities” (The firm's press release, 28 Nov 2025)
   • Base: Arlington Heights, IL the release dateline
   • Source: Press release, syndicated copy
   • Result: No public result
   • Note: Source: press release. No ad or post by the firm was found. Giving Tuesday counts as part of the Black Friday window in this post.
   • Original: Law Offices of R.F. Wittmeyer, press release for Giving Tuesday (released 28 Nov 2025; date from release dateline and the page stamp, November 28, 2025 at 13:00 PM EST; via ACCESS Newswire, syndicated on FinancialContent)
   • Sources: The firm's press release (ACCESS Newswire) (28 Nov 2025)
6. 06 Excuria Salon & Spa
   • Through 31 December: “Purchase a $200 gift card, in person or online, and receive a $40 promotional card.” (Excuria newsletter, 24 Nov 2025)
   • Weekend only, on products: “20% OFF retail (excludes handbags and jewelry) when you buy 3 or more products!” (Excuria newsletter, 24 Nov 2025)
   • Base: Williamsville, NY salon site footer: 5877 Main St Unit 100
   • Source: The salon's own newsletter
   • Result: No public result
   • Original: Excuria Salon & Spa, Black Friday weekend newsletter (posted 24 Nov 2025; date from date printed on the beehiiv web version of the newsletter (November 24, 2025, and 11.24.2025 in the body))
   • Sources: Excuria newsletter on beehiiv (24 Nov 2025)
7. 07 WP Fusion
   • Also did: The window: 12:01am US Eastern on Friday 28 November to midnight on Monday 1 December 2025.
   • The pledge: “we will never raise prices on existing licenses or subscriptions” (WP Fusion terms page, read 9 Nov 2026)
   • The limit: “The discount is not valid for license renewals.” (WP Fusion terms page, read 9 Nov 2026)
   • Base: Delaware, USA terms page: “WP Fusion is developed by Very Good Plugins LLC, a limited liability company registered in Delaware, USA.” No street address.
   • Source: The company's own terms page
   • Result: No public result
   • Original: WP Fusion, Black Friday terms page (page as archived on 5 Dec 2025; date from Wayback Machine snapshot timestamp 20251205183159 (CDX, status 200); via Wayback Machine) · live page
   • Sources: WP Fusion Black Friday terms page (sale 28 Nov to 1 Dec 2025) · WP Fusion terms and conditions (company information) (read 9 Nov 2026)
8. 08 Sunburst Ski Hill
   • The validity: “Gift cards are good for FIVE years!” (Sunburst sale page, read 9 Nov 2026)
   • The window: “Sale runs from 12:01 AM on Thursday, November 27, 2025, until 11:59 PM on Monday, December 1, 2025” (Sunburst sale page, read 9 Nov 2026)
   • Base: Kewaskum, WI sale page: 8355 Prospect Dr
   • Source: The hill's own sale page
   • Result: No public result
   • Note: The page title still shows older dates; the dates in the page body are the ones above.
   • Original: Sunburst Ski Hill, Black Friday deals on its home page (sale runs Thu 27 Nov to Mon 1 Dec 2025 (as printed on the page); Wayback snapshot of 1 Dec 2025; date from Wayback Machine snapshot timestamp 20251201042634 (CDX, status 200); via Wayback Machine) · live page
   • Sources: Sunburst Black Friday sale page (sale 27 Nov to 1 Dec 2025; page read 9 Nov 2026)
9. 09 The CE Shop
   • The catch: “Complete the course by June 5, 2026 to activate entry.” (The CE Shop press release, 18 Nov 2025)
   • The prize: “each valued at over $4,500” (The CE Shop press release, 18 Nov 2025)
   • Base: Greenwood Village, CO contest rules in the release
   • Source: Press release; no landing page or email found
   • Result: No public result; no winners announcement found
   • Note: Source: press release. No landing page found.
   • Original: The CE Shop, press release on its holiday prize draw (released 18 Nov 2025; date from date printed on the Newswire release (Nov 18, 2025); issuer: The CE Shop LLC; via Newswire)
   • Sources: The CE Shop press release (newswire.com) (18 Nov 2025)
10. 10 HarborChase of Tamarac
    • What the price covers: “This all-inclusive price covers the last few days' rent for November and the Community Entrance Fee” (HarborChase event page, read 9 Nov 2026)
    • The conditions: “New residents only. Must take financial possession by 11/30/25. December rent due at signing.” (HarborChase event page, read 9 Nov 2026)
    • Base: Tamarac, FL event page: 6855 NW 70th Ave
    • Source: The community's own event page, with a lead form
    • Result: No public result
    • Note: Only the Tamarac community shows this offer. HarborChase is a multi-site chain.
    • Original: HarborChase of Tamarac, 72-hour Black Friday event page (page as read on 10 Nov 2026; it names Black Friday 2025; date from page text names 11/28 through 11/30/25; page metadata says published 22 Oct 2025, modified 19 Nov 2025)
    • Sources: HarborChase event page (offer 28 to 30 Nov 2025; no post date on the page)
11. 11 PMT House of Dance
    • The later start: “Purchases must be activated within 6 months of the purchase.” (PMT Black Friday 2025 page, read 9 Nov 2026)
    • The fine print: “All sales are final/non-refundable.” (PMT Black Friday 2025 page, read 9 Nov 2026)
    • Base: New York, NY own page: 28 W 25th Street
    • Source: The school's own Black Friday page
    • Result: No public result
    • Original: PMT House of Dance, Black Friday page (page as read on 10 Nov 2026; it names Black Friday 2025; date from The page itself states "Promotion valid only from 11/28/2025 until 11/29/2025" and names Black Friday 2025 in its title)
    • Sources: PMT Black Friday 2025 page (28 to 29 Nov 2025)
12. 12 OREP Education Network
    • One price in the email: “$81.90 (regular price $126)” (OREP Black Friday email, read 9 Nov 2026)
    • Base: San Diego, CA contact page of Working RE, OREP's own magazine
    • Source: The email itself
    • Result: No public result
    • Original: OREP Education Network, Black Friday email (Working RE special edition) (November 2025; code valid through 30 Nov 2025; date from The email says "November 2025" in its header and "through 11/30/25"; exact send day not shown)
    • Sources: OREP Black Friday email, hosted on workingre.com (code valid through 30 Nov 2025)
13. 13 CleanSpot LLC
    • The deadline: “to be used anytime before January 3rd” (Chamber member news, 21 Nov 2025)
    • On Black Friday: “Deep Clean Friday Sale – 30% Off” (Chamber member news, 21 Nov 2025)
    • Base: Fort Collins, CO company site: 333 W Drake Rd
    • Source: Chamber listing; the company's own post was not found
    • Result: No public result
    • Note: Source: chamber listing. The end date has no year; January 2026 is implied.
    • Original: CleanSpot LLC, Black Friday and Cyber Monday deals (member news with the brand flyer) (posted 21 Nov 2025; date from Date line on the Fort Collins Chamber of Commerce page; via Fort Collins Chamber of Commerce)
    • Sources: Fort Collins Chamber of Commerce member news (21 Nov 2025)
14. 14 Sunrun
    • Who gets the $50: “complete a qualified Sunrun Solar in-home sales consultation” (Sunrun offer terms page, read 9 Nov 2026)
    • The dates: “The Promotional Period shall run from November 14, 2024 through November 30, 2024” (Sunrun offer terms page, read 9 Nov 2026)
    • Base: Sacramento and San Diego, CA the terms limit the offer to those two metro markets
    • Source: The offer's terms page; no public ad found
    • Result: No public result
    • Note: Year: 2024 dates under a 2025 title. Shown as a 2024 case, last in its section.
    • Original: Sunrun, $50 Black Friday Sit for Solar offer terms (2024 dates) (page as read on 10 Nov 2026; promotional period 14 to 30 Nov 2024; date from The terms page states "November 14, 2024 through November 30, 2024"; page title says 2025)
    • Sources: Sunrun offer terms page (promotional period 14 to 30 Nov 2024)
15. 15 Sam Adler
    • The entry: “$24 restaurant photography guide ended up being one of her best sellers” (Episode 236 show notes, 27 Oct 2025)
    • The middle: “tested a brand-new $697 offer on Thanksgiving (spoiler: no one bought it, and that's okay!)” (Episode 236 show notes, 27 Oct 2025)
    • The top: “filled half of her $2,850 mastermind spots without doing any sales calls” (Episode 236 show notes, 27 Oct 2025)
    • Base: South Florida her own site
    • Source: Podcast show notes; no email or ad found
    • Result: $15,000 in sales host-reported: the podcast host sells the Black Friday method she used
    • Note: Result host-reported, and the host sells the method. Year inferred: 2024.
    • Sources: The Course Creator Show, episode 236 page (27 Oct 2025)

1. TomCat Bikes: Bicycle Retailer, "Upcoming holiday shopping events divide retailers over their worth" (26 Nov 2025)