Ecommerce electronics brand · International
From $10M to $13M a year on Google Ads
An 8-figure electronics brand came to us doing $10M a year through Google Ads. We fixed the tracking, rebuilt the account around the data, and gave the team reports they trusted. 12 months later, the same channel brought in $13M.
The result
- +$3Mmore revenue through Google Ads
- $13Ma year through the same channel, up from $10M
- Channels
- Google Ads
- Period
- 12 months
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Brand under NDA, so no name.
At a glance
The short version
Starting point
An 8-figure ecommerce brand doing $10M a year through Google Ads.
What we did
Rebuilt conversion tracking so every sale reported clean. Restructured the account around what the data showed. Built reporting the team trusted.
Result
$13M gross through the same channel 12 months later, while hitting strict ROAS targets. Same brand, same products, $3M more revenue.
The result
Same brand, same products, $3M more
Gross revenue through Google Ads when we started, and 12 months later.
Google Ads revenue · a year
+$3M
Gross revenue through Google Ads. Brand under NDA.
How we did it
Two pillars and a report
Our 3-Pillar Method™ starts with tracking and structure. Here, that plus honest reporting carried the year.
Pillar 1 · Conversion tracking
Every sale, reported clean
First we rebuilt the conversion tracking, so every sale reported clean. Every decision after that stood on numbers the team could check.
Pillar 2 · Account structure
An account built on what the data showed
With clean data coming in, we restructured the account around what it showed, and held the client’s strict ROAS targets while it grew.
Reporting
Reports the team trusted
Then we built reporting the team actually trusted. Under NDA, so this one stays short.
Data audit
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