Multi-channel client
Seven figures added to gross profit in 2024
One multi-channel client, one year, three steps: tracking that caught every action, an account without the clutter, and the client’s best value proposition in every ad. By the end of 2024 we had added seven figures to their gross profit.
The result
- +7 figuresgross profit added in 2024
- Recordconversions and profit
At a glance
The short version
Starting point
Scattered campaigns, audience overlap, and a value proposition that got lost in the noise.
What we did
Synced the CRM, analytics and ad networks. Consolidated related campaigns on auto-bidding and stopped campaigns bidding against each other. Put the best value proposition front and center everywhere.
Result
Record conversions and profit. Seven figures added to gross profit in 2024.
The three steps
Clear insights + precise actions = big wins
Three pillars, stacked in order. Each one made the next one work.
Conversion tracking
Every click, form, call and chat, synced across the CRM, analytics and ad networks
Account structure
Related campaigns consolidated on auto-bidding, no more campaigns bidding against each other
Communication strategy
The best value proposition in every ad, headline and landing page
+7 figures
gross profit added in 2024
How we did it
Three pillars, one record year
Our 3-Pillar Method™: tracking, structure, message. Here’s what each one meant for this client.
Pillar 1 · Conversion tracking
Every action, on and off the site
We synced the CRM, analytics platforms and ad networks so every click, form fill, phone call and chat landed in the data. Marketing and management saw what was happening with their ads and audiences in real time, and which leads turned into sales.
Pillar 2 · Account structure
A cleanup that ended self-competition
We cleaned up the ad accounts. Related campaigns were grouped and moved to auto-bidding, which gave consistent returns on ad spend. A few campaigns were bidding against each other for the same audiences. Fixing that saved money and headaches.
Pillar 3 · Communication strategy
The best offer, front and center
We took the client’s strongest value proposition and put it in every ad, headline, touchpoint and landing page. Once the audience understood why they should care, conversions climbed.
Data audit
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