Google Ads Account Structure for eLearning
Running Google Ads for an eLearning business isn’t the same as selling sneakers or plumbing services. It’s not transactional. It’s trust-based, education-driven, and built around
Nik Vdovenko
founder at nn.partners
Founder of nn.partners. 9 years running paid media, more than $10M in ad spend managed across Google, Meta and Microsoft. Google Partner, top 1% on Upwork. I write about conversion tracking, account structure and the numbers behind ads that work.
Blog
7 Best Ad Strategies for Online Schools in 2026: A Deep Dive
Most online schools don’t have an ad problem. They have a signals problem. The budget is fine, the programs are good, and the ads run.
PPC Advertising for Online Education: 3 Keys to Success
If you run an online school or education business, you’ve likely felt it: marketing often feels chaotic. One week leads are flowing. The next week?
PPC Marketing That Actually Drives Enrollments for Online Schools
Why Smart Educators Are Struggling With Marketing Here’s an uncomfortable truth: most online school marketing is built backward. Schools owners are experts at creating powerful learning experiences,
Key Marketing Performance Metrics to Track for Online Schools
Why Your Metrics Aren’t Helping You — And What to Do About It If you’re leading an online school or e-learning company, you’re probably already
Why Your Online School’s Revenue Depends on Proper Tracking
Let’s be real, running an online school today means putting serious money into ads and platforms, hoping it turns into student enrollments. But here’s the
Lower Customer Acquisition Cost for Online Schools on Google Ads
Why Your Google Ads Feel Like Expensive Guesswork The frustration of rising Google Ads costs without a corresponding increase in enrollments is real. You’re pouring
How to Maximize Ad ROI for Your Online School
Ad ROI Is Platform-Agnostic – But Strategy Isn’t Here’s the thing: online schools crushing it with 4x, 5x, or even 6x Return on Ads Spend (ROAS) aren’t
Marketing Attribution Solutions for Online Schools
When Your Marketing Platforms Tell Different Stories Imagine your marketing dashboards are like independent detectives working the same case. Google Ads says 45 new students enrolled. Meta
Why Your Online School’s Meta Ads Are Hemorrhaging Money
Pouring money into Meta ads for your online school, but seeing no return in enrollments? It’s a frustrating scenario, especially if your Google Ads campaigns are performing